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Imperial Library
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Index
Praise
Title Page
Copyright Page
Contents
Dedication
Introduction: Self-Delusion
1. Narrative Bias
2. The Common Belief Fallacy
3. The Benjamin Franklin Effect
4. The Post Hoc Fallacy
5. The Halo Effect
6. Ego Depletion
7. The Misattribution of Arousal
8. The Illusion of External Agency
9. The Backfire Effect
10. Pluralistic Ignorance
11. The No True Scotsman Fallacy
12. The Illusion of Asymmetric Insight
13. Enclothed Cognition
14. Deindividuation
15. The Sunk Cost Fallacy
16. The Overjustification Effect
17. The Self-Enhancement Bias
Acknowledgments
Sources
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