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Index
Copyright Table of Contents Acknowledgments Introduction 1. Philosophy
Getting the Entrepreneurial Spirit Don’t Be Afraid to Make Mistakes Spend Your Time Wisely Look for Ways to Evolve
2. A Complete “Kid Care” System
First Impressions Count
Clean and Organized A Place for Kids
The First Phone Call Consultations
New Clients Past Clients
When the Client Arrives Your Preparations for the Session
Morning Preparations Attitude is Everything Interacting with the Client
The Camera Room
3. Camera and Lighting Equipment
Camera
Shooting to a Computer (Or Not) Stay Up to Date Get Good Advice Look for Top Quality Camera Settings
Lens Selection
Normal Lenses Telephoto Lenses Specialty Lenses My Choice
Exposure Meter Tripod Lighting Equipment
Color Balance Main Light Fill Light Kicker or Accent Light Hair Light Background Light Other Sources
Lighting Accessories
Reflectors Scrims Stands Weight/Sand Bag Remote Slaves
4. Lighting and CameraTechniques
Lighting Techniques
Lighting Ratios Catchlights Low Key Images High Key Images Window Light
Camera Techniques
Camera Position Working from a Ladder Selective Focus Using Grain
5. Designing Portraits
Clothing and Accessories
Clothing Colors Clothing Style Glasses Shoes Hats Hair Bows
Toys, Props, and Backgrounds
6. Composition and Posing
Composition
Key Elements Leading Lines Horizontal vs. Vertical Compositions Using Angles Rule of Thirds Color Harmony Triangular Compositions Framing Your Subject Creative Cropping
Posing
Head Tilt Arms and Hands Legs and Feet
Expression
7. Portrait Styles
Real Life vs. Portraiture
Real Life Portraiture
Black & White vs. Color
Black & White Color
Environmental Portraits
Scheduling Consultation Preparing for the Shoot Selecting Props Lighting The Seasons
Studio Portraits
Traditional Limited Editions Shabby Chic
8. Working with Kids and Parents
Working with Parents
The Never Say “No” Rule During the Shoot
Working with Children
Babies and Toddlers Older Kids
Emergency Kit
9. Ages and Stages
Maternity Session Mother and Infant Session Infants (Up to Six Weeks)
The Session Product Suggestions
Three Months
The Session Product Suggestions
Six to Seven Months
The Session Product Suggestions
One Year
The Session Product Suggestions
Eighteen Months to Two Years
The Session Product Suggestions
Three to Four Years
The Session Product Suggestions
Five to Six Years
The Session Product Suggestions
Seven to Twelve Years
The Session Product Suggestions
Early Teen Years
The Session Product Suggestions
Senior Portraits
10. Special Sessions
Group Portraits
Sisters Brothers Age Gaps Twins, Triplets, and More
Kids with Special Needs
Attention Deficit Disorder (ADD) Muscular Dystrophy (MD) Autism Mental Retardation or Down Syndrome
Kids with Pets Outtakes
11. Marketing
Creating Opportunity Community Exposure The Basics
Free Session Fees Limited Edition Specials Image Brochure Newsletters Referral Program Free Wallet Program
Outdoor Sessions
Marketing Pricing
Get Inspired with the Salsa Box
12. Sales
Creating an Experience A Typical Sales Session Bonus Items Art Products Sales Insight
13. Giving Back
Motivations Halloween Charity Holiday Charity
Conclusion
From the Heart
Index Other Books from Amherst Media
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