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Index
Title Page Copyright Page Preface Chapter 1 - Sony and Samsung: Portraits of Two Global Competitors
The Fall of Sony and the Rise of Samsung Electronics The History and Business Areas of Sony and Samsung Electronics Sony and Samsung Electronics’ Performance
Part 1 Strategic Analysis
Chapter 2 - Prince and Pauper in the Analog World
Sony, the Prince of Analog The Late-Starter, Samsung Electronics
Chapter 3 - Digital Dream Kids and the Digital Sashimi Shop
Digital Revolution Sony’s Digital Dream Kids Samsung Electronics’ Digital Sashimi Shop
Chapter 4 - New Kids on the Block
Sony’s Marketing Strategy: Focusing on New Products The Marketing Strategy of the Latecomer, Samsung Electronics Increasing Bargaining Power of Retailers
Chapter 5 - Wannabe Globals
Sony’s Global Strategy Samsung’s Globalization Strategy Problems with External Globalization
Part 2 Organizational Process and Leadership
Chapter 6 - Same Silos but Different Outcomes
Sony’s Company Structure Problem with Sony’s Organizational Structure Corporate Culture and Organizational Structure of Samsung Electronics The Problem of Samsung Electronics’ Organizational Structure
Chapter 7 - From Founders to Professional Managers
Sony’s CEO and Governing Structure Problems with Sony’s Governing Structure Samsung’s Powerful Owner-Centered Structure The Problems with Samsung’s Governing Structure
Chapter 8 - The Future of S ony and Samsung Electronics
Superficial Crisis and Internal Crisis Lessons Learned by Sony and Samsung Electronics
Endnotes Glossary Index
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