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Imperial Library
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Index
Title Page
Copyright Page
Preface
Chapter 1 - Sony and Samsung: Portraits of Two Global Competitors
The Fall of Sony and the Rise of Samsung Electronics
The History and Business Areas of Sony and Samsung Electronics
Sony and Samsung Electronics’ Performance
Part 1 Strategic Analysis
Chapter 2 - Prince and Pauper in the Analog World
Sony, the Prince of Analog
The Late-Starter, Samsung Electronics
Chapter 3 - Digital Dream Kids and the Digital Sashimi Shop
Digital Revolution
Sony’s Digital Dream Kids
Samsung Electronics’ Digital Sashimi Shop
Chapter 4 - New Kids on the Block
Sony’s Marketing Strategy: Focusing on New Products
The Marketing Strategy of the Latecomer, Samsung Electronics
Increasing Bargaining Power of Retailers
Chapter 5 - Wannabe Globals
Sony’s Global Strategy
Samsung’s Globalization Strategy
Problems with External Globalization
Part 2 Organizational Process and Leadership
Chapter 6 - Same Silos but Different Outcomes
Sony’s Company Structure
Problem with Sony’s Organizational Structure
Corporate Culture and Organizational Structure of Samsung Electronics
The Problem of Samsung Electronics’ Organizational Structure
Chapter 7 - From Founders to Professional Managers
Sony’s CEO and Governing Structure
Problems with Sony’s Governing Structure
Samsung’s Powerful Owner-Centered Structure
The Problems with Samsung’s Governing Structure
Chapter 8 - The Future of S ony and Samsung Electronics
Superficial Crisis and Internal Crisis
Lessons Learned by Sony and Samsung Electronics
Endnotes
Glossary
Index
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