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Index
Title Page
What the experts say
An Additive Publication
What this book is not
Author’s note
Section 1
Creativity
What exactly is creativity?
What is a creative idea?
The creative habit
The creative process
Input
Process
Output
Nurture
Craft
And if the ideas just aren’t coming?
Section 2
Tricks of the mind
The mind is a delicate tool
Hit the pub
Give yourself a soundtrack
Hit the pub again
Rewrite the problem
Solve a Sudoku instead
Be an actor
Be really dreadful
Go read some stuff
Have a nap
Map your thoughts
Set a goal
Hit another pub
Section 3
The Creative Cheat Sheet
The Creative Cheat Sheet
What’s the logical conclusion?
What’s the illogical conclusion?
Beat up the enemy
Use the medium
Remove all the words
Remove all the pictures
Play with scale
Create a skewed world
What’s it like?
Tell the truth
Put the audience in the idea
Go on! Prove it!
Use a celebrity
Celebrate the problem
Make it a game
Shock the F**K out of people
Good Luck!
About the author
About the designer
Reading list
Big, big thanks
About Additive
Feed your ears
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