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Index
COVER
ALSO BY BRANDON WEBB AND JOHN DAVID MANN
TITLE PAGE
COPYRIGHT
DEDICATION
EPIGRAPH
CONTENTS
INTRODUCTION
Chapter 1: FRONT SIGHT FOCUS
PROFILE: JOE APFELBAUM (AJAX UNION)
Chapter 2: TOTAL SITUATIONAL AWARENESS
PROFILE: BETSY MORGAN (THE HUFFINGTON POST, THEBLAZE)
Chapter 3: VIOLENCE OF ACTION
PROFILE: AMIT VERMA (THE VERMA GROUP)
Chapter 4: EXCELLENCE MATTERS
PROFILE: SOLOMON CHOI (16 HANDLES)
Chapter 5: EMBRACE THE SUCK
PROFILE: KAMAL RAVIKANT (LOVE YOURSELF LIKE YOUR LIFE DEPENDS ON IT)
Chapter 6: ONE TEAM, ONE FIGHT
PROFILE: RYAN ZAGATA (BROOKLYN BICYCLE COMPANY)
Chapter 7: LEAD FROM THE FRONT
PROFILE: MATT MEEKER (BARKBOX)
CONCLUSION
ACKNOWLEDGMENTS
APPENDIX: THE SEVEN PRINCIPLES
INDEX
ABOUT THE AUTHOR
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