Storytelling by Salmon, Christian -- Read -- Imperial Library of Trantor

Index

Cover Page Halftitle Page Title Page Copyright Page Contents Preface to the English-Language Edition Acknowledgments Introduction: The Magic of Narrative, or, the Art of Telling Stories

The Storytelling Revival Narrative as Instrument of Control “Stories That Really Tell Us What America Can and Should Be About” A Worrying Proliferation

1. From Logo to Story

Brands in Crisis Beneath the Swoosh, the Sweatshops What’s in a Name? The Brand is a Story The “Narrative World” of Brands The Dream Society

2. The Invention of Storytelling Management

A Story For Our Times The Silence of the Start-Ups A History of Silence “Don’t Keep Quiet: Tell Stories” Management Theorists and the “Narrative Turn” Telling Stories About Work The Magical Fables of Capitalism’s Gurus Gurus, Purveyors of Managerial Fashion Shakespeare on Management

3. The New “Fiction Economy”

India’s Call Centers and the Globalization of Minds The Souls of the Outsourced The “Fictionalization” of Workplace Relations Emotional Capitalism’s New Authority Model Fictions About Companies or Fictional Companies? The Destructuring Effects of the Apologia for Permanent Change Storytelling’s Response

4. The Mutant Companies of New-Age Capitalism

Managing Removals at Renault Computer-Assisted Storytelling “Storytelling Companies” Enron: A Fabulous Story From Wall Street Stories: The Financial Manager’s Best Currency

5. Turning Politics Into a Story

Ashley’s Story A 9/11 Family “They Produce a Narrative, We Produce a Litany” Power Through Narrative The Great Communicator Reagan, and his Disciples Clinton and Sarkozy Postmodern Presidents Watergate and the Coming of the Spin Doctors Creating a Counter-Reality Scheherazade’s Strategy

6. Telling War Stories

Virtual Warfare in Baghdad From Cold War to Fake War The Issue of “Realism” “Do We Have the Right Story?” The “Story Drive” Project “Weapons of Mass Distraction” War: A Counter-Narrative Hollywood and the Pentagon Work Together 24: Fiction Normalizes States of Emergency

7. The Propaganda Empire

“We’re An Empire … And We Create Our Own Reality” From Propaganda to Infotainment Fox News: A Mutation in the History of the Media The Lie Industry A Magician at Headquarters From Uncle Ben’s to Uncle Sam Storytelling as Propaganda “Fire in the Mind”

Afterword: Obama in Fabula

Stories Degree Xerox Hillary Clinton’s Cojones Sister Sarah and Sexy Palin Obama’s Magic Square Politics’ “Second Life” Obama’s Narrator The Politics of Signs A Strategist Appeals to the American Unconscious

Notes