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Index
Couverture
Page de titre
SUMMARY
FOREWORD
1. INTRODUCTION
2. CORPORATE PARTNERING
2.1 PARTNERING OBJECTIVES
2.2 PARTNERING COMPLEXITY
2.3 PARTNERING SUCCESS AND RISK FACTORS
2.4 HOW TO STRUCTURE AND NEGOTIATE CORPORATE PARTNERING ARRANGEMENTS
3. NON-EQUITY-BASED CORPORATE PARTNERING
3.1 SHOULD WE INCUBATE AND ACCELERATE IN A CORPORATE INNOVATION LAB?
3.2 HOW DO WE NAVIGATE PROCUREMENT AND SELL OUR PRODUCT TO A CORPORATE?
3.3 CAN WE LEVERAGE OUR CLIENT AS A CHANNEL WITHOUT CONVERTING IT INTO A COMPETITOR?
3.4 HOW DO WE MAKE OUR CUSTOMER FUND RESEARCH & DEVELOPMENT?
3.5 CAN WE OPTIMALLY BENEFIT FROM TECH TRANSFERS BY RESEARCH INSTITUTIONS?
3.6 HOW DO WE CO-CREATE ONE-TO-ONE?
3.7 HOW DO WE CO-CREATE ONE-TO-MANY?
4. EQUITY-BASED CORPORATE PARTNERING
4.1 HOW DO WE GET THE BEST AND AVOID THE WORST IN EQUITY FINANCINGS?
4.2 CAN WE SAFEGUARD OUR LONG-TERM FREEDOM WHEN ENGAGING WITH A CORPORATE?
4.3 SHOULD WE CO-CREATE BY JOINT VENTURING?
4.4 HOW DO WE CO-CREATE IN A ONE-TO-MANY VENTURE?
4.5 CAN WE MINIMIZE THE RISKS AND MAXIMIZE THE REWARDS IN A STRATEGIC SALE?
4.6 SHOULD WE GROW BY BUYING & BUILDING?
5. CORPORATE PARTNERING THROUGH INSIDE-OUT CORPORATE VENTURING
5.1 HOW DO WE CREATE A SPEEDBOAT WITHIN A LARGE SHIP?
5.2 CAN WE LEVERAGE PLATFORMS AND PRESERVE OUR INDEPENDENCE?
ACKNOWLEDGEMENTS
About David Dessers
Other books from Die Keure
Copyright
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