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Index
YouTube: An Insider's Guide to Climbing the Charts
SPECIAL OFFER: Upgrade this ebook with O’Reilly
A Note Regarding Supplemental Files
Foreword
Preface
Why You Should Buy This Book
What This Book Promises
How This Book Is Organized
Bonus Materials Online
How to Use URLs in This Book
On the formatting of URLs
Conventions Used in This Book
Safari® Books Online
How to Contact Us
Acknowledgments
1. What Is This YouTube of Which You Speak?
YouTube and Online Video: A Brief History
Finding Videos
Navigating YouTube
Going Viral
The Joys (and Problems) of the "Level Playing Field" That Is YouTube
2. Storytelling and Directing
The Importance of Storytelling
The Basics
Conflict Is the Essence of Drama
The Hero's Journey
A Likable Main Character
Brevity Is the Soul of Wit (or 2 Minutes to Fame)
Hit 'Em Over the Head and Get Out
Slower Brevity and Wit
The Importance of Writing
Treatments and Scripts
How to Write an Outline
Choosing and Directing Actors
Choosing Actors
Directing Actors
Motivation
Directing the Camera
Shots
Tripod or No Tripod?
3. 99-Cent Film School: Shooting, Editing, and Rendering
Choosing Your Weapons
Mini-DV
The Basic Features of Most Consumer Cameras
Zooming
Shot stabilization
Night vision
Shooting Video on a Cheap Webcam
Shooting Video on a Still Camera
Recording sound separately
The Importance of Audio
Background Music
Levelator
Video from stills
Cell Phone Cameras to Capture the Breaking Story
What Not to Shoot and Why
Location
Lighting
Props
Computers
Editing
Free, Cheap, and Pro Audio and Video Software
Basic Editing
Why Bother Editing?
Basic NLE Editing
Capturing Video from Your Camera
Importing Media
Editing Choices
The jump cut
The L-cut
Other cuts
Rendering
4. Creating Your Very Own Channel
All About Your Channel
Registering Your Account
Choose Your Username Carefully
Sign Up for Your Account
YouTube's Terms of Use
Introduce Yourself
Customizing Your Channel, or "Pimping Your Profile"
Subscribe to Other Channels
You're Not Alone: Make Some Friends
What's Next?
5. Broadcasting Yourself: User-Generated Content
Uploading Your Video Treasures
Processing, Please Wait
Thumbnail
Favorites
Playlists
Flagging
Sharing
Permission
6. Rebroadcasting: Commercial Content
Copyright
Where Did Copyright Come From?
Fair Use and Parody
Fair Use and Remixing
Parody
Public Domain
Creative Commons
How Do I Give Proper Attribution?
Why Would Anyone Even Use Creative Commons?
Copyleft
YouTube's Stance on Copyright and Fair Use
In Writing
In Practice
Evolving Corporate Views on Fair Use
Other Ways That YouTube Deals with Copyright
Getting Permission to Use Corporate Media
When Someone Uses Your Video Without Permission
Finding Material You Can Use and Remix for Free
Creative Commons
Flickr
Podsafe Music Network
Wikipedia
Archive.org
C-SPAN
The Bottom Line
Going Forward
7. Building Your Audience
Priming Your Channel
Views and Ratings
Comments and Replies
Text Comments
Channel Comments
More Subscribers and Friends
Promoted and Featured Videos
Privating: Covering Your Online Tracks
Playing the Game
8. The Community: Where Do You Fit In?
Networking
Video Responses
Recycling Relevant Video Responses
Approving Video Responses
Video Response Memes
Collaboration Videos
Collaboration Channels
fiveawesomeguys
YouTube Groups
Creating a New Group
Video Contests
YourTubeAdvocate
Trolls
Your Niche
9. Hacking the System: How to Cheat (and Why You Shouldn't)
A Word of Warning
Spam Bots
iSub Network and Sub4Sub
E-begging
Autorefreshing
Thumbnail Cheating
Tag Loading
Sock Puppets
Utubedrama.com and Trevor Rieger
This Account Is Suspended
Ethical Hacking
The Hackers
Summary
10. Reaching the World
Promoting Versus Interacting
Social Bookmarking
Social Networking
Blogging
Your Own Website
Signatures
Moving Forward
11. Money Money Money!
Monetization
What Is a YouTube Partner?
Do You Qualify?
How to Apply
Branding Options
AdSense
Sponsored Videos
Selling Out, Again
12. Beyond the 'Tube
Stepping Out
Facebook
BlogTV
Stickam
Twitter
YouTube Gatherings
Time Budgeting
Flexibility
Editing
Steady Work Beats Frantic Work
Multitasking
Be on a Mission!
Effective Planning
The Dean One-Page Plan
Multipurposing
Learn to Type. Fast.
Internet Addiction
Backing Up
Keep on Time-Managing On
13. Becoming a Success Story
Building Your Brand
Revver.com
Livevideo.com
Metacafe.com
Meanwhile, Back at YouTube
Memes That Have Jumped the 'Tube
Weezer's "Pork and Beans"
Education and Charity via YouTube
How-Tos and Documentaries
The Uncultured Project
Project for Awesome
Hacking Embedded Videos to Autoplay
The Moral of the Story
14. Closing Arguments
What's Wrong with the Internet
The Problems with Social Networking
Why Kant Johnny Writ?
What's Right with the Internet
The Media
C-SPAN
What's Wrong with the World
What's Right with the World
What You Can Do About All This
Surviving and Thriving in the New Economy
Michael's Pearls of Wisdom:
Making Lemonade from Lemons
15. Interviews with Other YouTube Rock Stars
Interview with Lisa Donovan (LisaNova)
Interview with Hank Green (vlogbrothers)
Interview with Michael Buckley (WhatTheBuckShow)
Interview with Kevin Nalty (Nalts)
Interview with Liam Kyle Sullivan (liamkylesullivan)
Index
About the Authors
Colophon
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