Events Management by Bladen, Charles -- Read -- Imperial Library of Trantor

Index

Front Cover Events Management Title Page Copyright Contents Endorsements List of images List of figures List of tables List of case studies Acknowledgements Guided Tour 1 Introduction to events management

1.1 Aims 1.2 Introduction 1.3 What is an event? 1.4 The challenge of events management 1.5 The place of events in human history and human cultures 1.6 The events industry: what business are we in? 1.7 The role of the event manager 1.8 The events profession and education 1.9 How this book is structured Industry voice 1.10 Summary Further reading

2 Managing event projects

2.1 Aims 2.2 Introduction 2.3 Events as projects 2.4 Project management perspectives 2.5 Event project definition, organisation and framework 2.6 Project parameters 2.7 Stakeholder requirements and needs 2.8 The project objective statement 2.9 Project planning 2.10 Project optimisation 2.11 Project evaluation and review techniques 2.12 Project crashing 2.13 Project risk management 2.14 Project cost breakdown structures 2.15 Project implementation 2.16 Project shut-down 2.17 The required competences of an event project leader Industry voice 2.18 Summary Further reading

3 Event design and production

3.1 Aims 3.2 Introduction 3.3 Current views of event design 3.4 Events as designed experiences 3.5 Concept and theme 3.6 Understanding event experiences 3.7 Event staging and logistics Industry voice 3.8 Summary Further reading

4 Event operations

4.1 Aims 4.2 Introduction 4.3 The legal environment 4.4 Insurance 4.5 Regulations, licences and permits 4.6 Events contracts 4.7 Event logistics Industry voice 4.8 Summary Further reading

5 Managing the event human resource

5.1 Aims 5.2 Introduction 5.3 The event human resource challenge 5.4 Finding the right people 5.5 The challenges in practice to the events industry 5.6 Formulating and conducting event induction and acculturation 5.7 Developing effective communication with event workers 5.8 Event employee learning and development 5.9 Motivating, maximising performance and retaining employees 5.10 Remunerating staff Industry voice 5.11 Summary Further reading

6 Event finance Robert Wilson, Sheffield Hallam University, UK

6.1 Aims 6.2 Introduction 6.3 Financial terminology 6.4 Financial planning and control 6.5 Users of event finance information 6.6 Budgeting and events 6.7 Budgeting as a logically sequenced planning process 6.8 Common methods of budgeting 6.9 Applying budgeting to worked examples 6.10 Comparing actual and budgeted performance 6.11 Summary Further reading

7 Event marketing

7.1 Aims 7.2 Introduction 7.3 Event marketing planning 7.4 Event sponsorship Industry voice 7.5 Summary Further reading

8 Event health, safety and risk management

8.1 Aims 8.2 Introduction 8.3 Health and safety legislation 8.4 Health and safety management 8.5 Risk management 8.6 Risk assessment 8.7 Specific event risks Industry voice Industry voice 8.8 Summary Further reading

9 Sporting events

9.1 Aims 9.2 Introduction 9.3 Overview of the sports industry 9.4 Managing the sporting event: managing participants 9.5 Sporting events marketing Industry voice 9.6 Summary Further reading

10 Mega-events

10.1 Aims 10.2 Introduction 10.3 Defining mega-events 10.4 Mega-event periods 10.5 Mega-event tourism Industry voice 10.6 Summary Further reading

11 Events in the public and third sectors

11.1 Aims 11.2 Introduction 11.3 The public sector 11.4 Events in the public sector 11.5 The third sector 11.6 Events in the third sector 11.7 Other not-for-profit events Industry voice 11.8 Summary Further reading

12 Corporate events

12.1 Aims 12.2 Introduction 12.3 Categorisation 12.4 Key logistical issues for corporate events 12.5 The corporate event customer 12.6 Corporate event evaluation Industry voice 12.7 Summary Further reading

13 Cultural events and festivals

13.1 Aims 13.2 Introduction 13.3 Cultural events 13.4 Festivals 13.5 Types of cultural events and festivals 13.6 Programming cultural events and festivals 13.7 Marketing cultural events and festivals 13.8 The public role of cultural events and festivals Industry voice 13.9 Summary Further reading

14 Event impacts, sustainability and legacy

14.1 Aims 14.2 Introduction 14.3 Event impacts 14.4 Measuring impacts and evaluating events 14.5 Event sustainability 14.6 Event legacies 14.7 Events and the new economics Industry voice 14.8 Summary Further reading

15 Events and the media

15.1 Aims 15.2 Introduction 15.3 What is the media? 15.4 The role of the media in events management 15.5 The media and links to stakeholders 15.6 Media management 15.7 The impact of media coverage on events 15.8 Crisis management for event managers Industry voice 15.9 Summary Further reading

References Index Back Image

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