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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents
Preface: Why Ask Why?
Acknowledgments
Introduction
Chapter 1 The Roswell Factor: Examining Nursery Myths
Chapter 2 Getting Started: The Thought Process
Chapter 3 The Essential Skills
Chapter 4 Formation of the Business
Chapter 5 Selecting Your Land
Chapter 6 The Wholesale Nursery and the Re-Wholesaler
Chapter 7 The Liner Nursery
Chapter 8 The Retail Nursery and Garden Center
Chapter 9 The Mail-Order Nursery
Chapter 10 Preparation for Growing Plants: The Technical Stuff
Chapter 11 Growing Plants: The Nuts and Bolts
Chapter 12 Pests and Pesticides
Chapter 13 Running the Business
Chapter 14 The Catalog
Chapter 15 New Plants
Chapter 16 Purchasing and Leasing
Chapter 17 Follow the Money
Chapter 18 Administrative Stuff
Chapter 19 The Joy of Government
Chapter 20 Insurance
Chapter 21 Employees: The “E” Word
Chapter 22 Real Nursery Owners Don’t Do Marketing
Chapter 23 Service With a Smile
Chapter 24 The End Is Near: Closing, Selling, or Willing Away Your Nursery
Epilogue
Appendix I. Helpful Sources of Information
Appendix II. Designated Ports of Entry for Plants
Appendix III. State and Regional Nursery Associations
Conversion Chart
Bibliography
Index
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