Advances in Hospitality and Leisure by Chen, Joseph S. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Page Contents List of Contributors Aims and Submission Guidelines Editorial Board Full Papers

The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers

Abstract Introduction Theoretical Background and Hypothesis Development

Personality Traits Congruity Customer Satisfaction Brand Loyalty

Methods

Sample and Procedure Measures Statistical Analysis

Results Discussion

Implications Limitations and Future Research

References

The Effect of Integrating Need and Expectation’s Factor-Community Participation with Multinational Corporations’ Tourism Market Development Strategies in Emerging African Markets

Abstract Introduction

Needs and Expectations Theory MNCs’ Tourism Market Development Strategies in African Countries Community Participation Globalization of Corporations Study Objective

Methods Results and Findings

Tourism MNCs’ Market Development Strategic Choice

Conclusion References

Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing

Abstract Introduction

Japanese Structure and Purpose of Travelling Japanese and the Perception of Nature Learning and Novelty Seeking The Search for, and Presentation of, Self

Methodology Results and Discussion

Spiritual and Bodily Purifications in Nature

Cultural Interactions: Communing, Learning and Sharing

Conclusion References

Impact of Hotel Employee’s Green Awareness, Knowledge, and Skill on Hotel’s Overall Performance

Abstract Introduction

Green Hotels in Taiwan Hotel Employees’ Practices toward Green Hotel’s Green Practices in Relation to Its Overall Performance

Methodology

Sampling Method Questionnaire Design

Results

Respondents’ Characteristics Reliability and Validity Test Hypothesis Testing

Conclusion

Discussion Implication Limitation

References

An Investigation of Restaurant Week as an Effective Marketing Strategy

Abstract Introduction Literature Review

Foodies and Food Tourism General Restaurant Promotion Strategies

Sales Promotions Coupon Promotions as a Marketing Strategy Special Events as a Marketing Strategy

Restaurant Week Promotion Strategy

We Live to Eat New Orleans

Methodology Results

Sales Increase and Restaurant Week Advertisement

Reservations, Strength of Day, Other Restaurant Promotions Program Satisfaction

Discussion

Sales Increase and Restaurant Week Advertisement Reservations, Strength of Day, Other Restaurant Promotions Satisfaction with Restaurant Week Restaurant Week Campaign Event Improvements

Conclusion References

The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value

Abstract Introduction Literature Study Methods

Sample Experimental Set-Up Materials Measures Analysis

Results

Factor Model Model Estimations

Discussion Limitations Research Implications Practical Implications References

Using Tourism as a Mechanism to Reduce Poaching and Hunting: A Case Study of the Tidong Community, Sabah

Abstract Introduction

Literature Review Illegal Hunting in Borneo A Role for Tourism Tourism in Sabah

Methods

Study Area

Results Discussion Conclusion Acknowledgments References

Industrial Agglomeration Model in Culture Tourism System: Empirical Study in Mainland China

Abstract Introduction

Aims of Study A Proposed Model of Culture Tourism System

Index and Metric Construction for a Culture Tourism Industry Cluster

Index Construction Methodology for Model Construction

An Empirical Study of 31 Chinese Provincial Territories

Data Collection Results of the Empirical Study Variability of the Dynamic Scores among the 31 Regions Degree of Balanced Development of the System Typology of the Culture Tourism System

Conclusion Acknowledgment References

Research Notes

Tourist’s Experience Values and People Interaction

Abstract Introduction

Perceived Personal Values People Interaction

Method Results Conclusion References

The Restorative Power of Forests: The Tree House Hotel Phenomena in Germany

Abstract Introduction

Health and Well-Being Benefits The History of Tree Houses Overall Research Aim

Method and Findings Conclusions and Implications References

Index

← Prev
Back
Next →

← Prev
Back
Next →