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Index
Cover
Half Title
Title
Copyright
Dedication
Statement of Donation
Statement from a young V. A. Shiva Ayyadurai,in 1981, predicting the future of email
Contents
Foreword by Dr. Leslie P. Michelson
Statement from Noam Chomsky
Personal Note
Introduction
Part One: What Is Email?
Chapter 1: Smoke Signals to Email
Chapter 2: Electrified Paper
Chapter 3: The Pulse of Email
Chapter 4: Ten Commandments of Email
Part Two: The Power Of Email
Chapter 5: Brand Intimacy: Nike and Calvin Klein Style
Chapter 6: George Bush Ain’t Dumb
Chapter 7: P&G Goes Neighbor to Neighbor
Chapter 8: Unilever Makes It Personal
Chapter 9: Kennedy and Frist: Smartest Senators in Congress
Chapter 10: Building a Trusted Brand Through Secure Email
Chapter 11: A Complaint Is a Gift
Chapter 12: Watch What You Write
Chapter 13: The Art of Email
Chapter 14: Email for Small and Mid-Market Businesses
Chapter 15: When Oprah and Chopra Meditate on Email
Part Three: Email Takeaways
chapter 16:10 Reasons Why Email Is Here to Stay
chapter 17:50 Tips on Using Email
Afterword
Appendix
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
Appendix G
Acknowledgment
About the Author
Endnotes
Index
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