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Index
Title
Copyright
Contents
Prologue. A Horse-Sized Syringe: The Surprising, Baffling, Mysterious Case of Influence
1. (Priors) Does Evidence Change Beliefs?: The Power of Confirmation and the Weakness of Data
2. (Emotion) How We Were Persuaded to Reach for the Moon: The Incredible Sway of Emotion
3. (Incentives) Should You Scare People into Action?: Moving with Pleasure and Freezing with Fear
4. (Agency) How You Obtain Power by Letting Go: The Joy of Agency and the Fear of Losing Control
5. (Curiosity) What Do People Really Want to Know?: The Value of Information and the Burden of Knowledge
6. (State) What Happens to Minds Under Threat?: The Influence of Stress and the Ability to Overcome
7. (Others, Part I) Why Do Babies Love iPhones?: The Strength of Social Learning and the Pursuit of Uniqueness
8. (Others, Part II) Is “Unanimous” as Reassuring as It Sounds?: How to Find Answers in an Unwise Crowd
9. The Future of Influence?: Your Mind in My Body
Appendix: The Influential Brain
Notes
Acknowledgments
Index
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