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Index
Title Page
About Barry Eisler
Contents
Preface
1. Whoever Chooses the Topic Wins the Argument
2. Narrative
3. Counterpunch. Better Yet, Judo
4. Message and Metamessage (Text and Subtext)
5. Frame Your Pitch as an Attack, Warning, or Secret/Confession/Admission
6. Imagery
7. Choose Strong Product Names
8. Some Final Thoughts
Books by Barry Eisler
Contact Barry
Preview: BE THE MONKEY, A Conversation between J.A. Konrath and Barry Eisler
Copyright
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