Reinventing the Product by Schaeffer, Eric -- Read -- Imperial Library of Trantor

Index

About the authors Foreword by Paul R Daugherty Preface Acknowledgements Introduction New technology, new perspectives Product X.0: a product becomes a service with experience Platforms and ecosystems: the new product habitats Reinvention mandate: engineering in the New How to use this book Part One Enter the New: smart connected products for the digital age

Digital eclipses hardware as a value source Dual needs: digital transformation and product reinvention Navigating the disruption: six digital imperatives Different sectors, different degrees of disruption Takeaways

02 Trends driving the case for product reinvention

From output to outcome Value shifts across the chain Industrial consumerism, simplicity and ease at any time Accelerating the pace of innovation The power of personalized experiences Ecosystems as the new force Takeaways

Part Two The digital reinvention of the product

The Product Reinvention Grid From traditional to reinvented products: 10 traits The Product Reinvention Quotient The future is here, start now Takeaways

04 Big Shift One: From features to experience

The slow but certain waning of the feature economy Experience: a quantum leap beyond features and services The differences between B2B and B2C experiences Engineering user experience Good and bad experiences Human + machine experiences for the industrial worker What’s at stake? Takeaways

05 Big Shift Two: From hardware to ‘as a service’

Software industry leads the way Product as a service Redefining the core product architecture It is an enterprise-wide challenge Takeaways

06 Big Shift Three: From product to platform

Platforms: the new dominant driver of value creation Many types of platform, not all are alike Nine key components of a successful platform The imperative of platforms for product makers The product makers finding the way Internet platform giants: friend and foe? Takeaways

07 Big Shift Four: From mechatronics to artificial intelligence (AI)

AI: a quantum leap for product companies Three factors enabling the rise of AI The unstoppable ascendancy of voice AI in every product The AI pathfinders Time to get artificially smart Takeaways

08 Big Shift Five: From linear to agile engineering in the New

The path from linearity to ‘experiment and scale’ Ideate, launch and iterate in cycles Flattened hierarchies and fluid organizations for greater agility ‘Engineering in the New’ to achieve 10X digital factor From ageing products to evergreen design As-a-service business models determine hardware features Integrating engineering and IT for agility Twinning and threading your product Takeaways

Part Three The journey to the reinvented product

1 Design ‘flexagility’ 2 Agile engineering in the New 3 Data augmentation, leveraging AI 4 ‘As-a-service’ competencies 5 The experiential workforce 6 Ecosystem orchestration 7 Pervasive security Takeaways

10 The roadmap to success with living products and services

11 Insights from the field

Tesla Automotive start-up in China Samsung Dassault Systèmes PTC Caterpillar HP Inc Mindtribe Amazon Google London Business School

12 Reinvented products in action

Part Four Future product realities

Take 1: Farming means high tech Take 2: Private life is fully digitally curated Take 3: Ownership. Owner… what? Take 4: Feel at home or at work on the road Take 5: The polite Frankenstein creatures we all love Scary? Not at all. Inspiring!

Takeaways at a glance Glossary of terms Endnotes Index