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Index
Cover
Praise for Ryan Holiday and Trust me, I’m Lying
Title Page
Copyright Page
Contents
Preface
Introduction
Book One: Feeding the Monster: How Blogs Work
I Blogs Make the News
II Trading up the Chain: How to Turn Nothing Into Something in Three Way-too-Easy Steps
III The Blog Con: How Publishers Make Money Online
IV Tactic #1: The Art of the Bribe
V Tactic #2: Tell Them What They Want to Hear
VI Tactic #3: Give ’Em What Spreads
VII Tactic #4: Help Them Trick Their Readers
VIII Tactic #5: Sell Them Something They Can Sell (To be in the News, Make News)
IX Tactic # 6: Make it all About the Headline
X Tactic #7: Kill ’Em with Pageview Kindness
XI Tactic #8: Use the Technology Against Itself
XII Tactic #9: Just Make Stuff up (Everyone Else is Doing it)
Book Two: The Monster Attacks: What Blogs Mean
XIII Irin Carmon, the Daily Show, and Me: the Perfect Storm of How Toxic Blogging can be
XIV There are Others: The Manipulator Hall of Fame
XV Slacktivism is not Activism: Resisting the Time and Mind Suck of Online Media
XVI Just Passing this Along: When no one Owns What They say
XVII Cyberwarfare: Battling it out Online
XVIII The Myth of Corrections
XIX The Twenty-First-Century Degradation Ceremony: Blogs as Machines of Mockery, Shame, and Punishment
XX Welcome to Unreality
XXI How to Read a Blog: An Update on Account of All the Lies
Conclusion: So . . . Where to From Here?
Acknowledgments
Appendix
Notes
Works Cited
Further Reading
Index
Also from Ryan Holiday
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