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Index
Cover Page
Title Page
Copyright Page
Dedication
Table of Contents
Preface
Prologue
Introduction
Part I: What Does Winning Mean?
Chapter 1: ‘Loser!’: The Language of Winning
Chapter 2: ‘It’s How We’re Wired’: The Science of Winning
Chapter 3: ‘To the Victor, the Spoils’: The History of Winning
Part II: How Our Obsession with Winning Holds Us Back
Chapter 4: From Monopoly Memories to the Greasy Pole: Real-Life Encounters with Winning
Chapter 5: Who’s Really Top of the Class? The Impact of Trying to Win in Education
Chapter 6: ‘It’s All About Medals’: Truth and Myth in High-Performance Sport
Chapter 7: ‘It’s All About Being No. 1!’: The ‘Will to Win’ in Business
Chapter 8: Global Winners and Losers
Part III: A New Approach to Winning
Chapter 9: Finding a Better Way: The Beginning of Long-Win Thinking
Chapter 10: Redefining Success: The Role of Clarity in Long-Win Thinking
Chapter 11: Beyond Medals and Grades: The Role of Constant Learning in Long-Win Thinking
Chapter 12: People First: The Role of Connection in Long-Win Thinking
Concluding Thoughts: New Language, Different Questions, Fresh Stories
Epilogue
Appendix
Acknowledgements
About the Author
Endnotes
Index
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