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Imperial Library
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Index
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Title page
Copyright
Dedication
Contents
A Quick Introduction to Social Leadership
What I Know to be True
The Benefits are Enormous—for You and Your Business
Social Media is Where Customers are Today
A Few Introductory Thoughts on LinkedIn
Pick Your Platform
We Are All Responsible for LinkedIn
My Suggested Strategy?
Why is LinkedIn Important?
Dog Ear This Page for Later
Know Your Social Selling Index (SSI)
Establish Your Professional Brand
Find the Right People
Engage With Insights and Build Relationships
How Do You Compare with Your Peers?
Before You Do Anything, Do This
Why These 18 Steps, Why Now?
The 18 Steps to an All-Star LinkedIn Profile
1 – Set Up Your Profile Properly
2 – Create a Unique Web Address
3 – Add Your Photo and Banner
4 – Write Your Professional Headline
5 – Write Your Summary
6 – Cover Your History, Update Your Positions
7 – Follow Companies, the Media, and Influencers
8 – Use Hashtags
9 – Include People, Businesses, and Publications in Your Posts
10 – Send Two Recommendations Today
11 – List Your Skills
12 – Are You Looking for a Job?
13 – Use LinkedIn Groups
14 – List The Causes You Care About and Promote the Ones You Volunteer For
15 – Have You Been Published Anywhere?
16 – Add Honors, Awards, and Associations
17 – Go Premium
18 – Final Tips On LinkedIn
Be Amazing
Things You Can Do to Keep Lifting Your Profile
Andrea T Edwards, CSP
Acknowledgements
About the Author
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