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Index
Acknowledgments
Image Credits
Note to readers
Preface
1. Why Nerds Are Unpopular
2. Hackers and Painters
3. What You Can't Say
3.1. The Conformist Test
3.2. Trouble
3.3. Heresy
3.4. Time and Space
3.5. Prigs
3.6. Mechanism
3.7. Why
3.8. Pensieri Stretti
3.9. Viso Sciolto?
3.10. Always Be Questioning
4. Good Bad Attitude
5. The Other Road Ahead
5.1. The Next Thing?
5.2. The Win for Users
5.3. City of Code
5.4. Releases
5.5. Bugs
5.6. Support
5.7. Morale
5.8. Brooks in Reverse
5.9. Watching Users
5.10. Money
5.11. Customers
5.12. Son of Server
5.13. Microsoft
5.14. Startups but More So
5.15. Just Good Enough
5.16. Why Not?
6. How to Make Wealth
6.1. The Proposition
6.2. Millions, not Billions
6.3. Money Is Not Wealth
6.4. The Pie Fallacy
6.5. Craftsmen
6.6. What a Job Is
6.7. Working Harder
6.8. Measurement and Leverage
6.9. Smallness = Measurement
6.10. Technology = Leverage
6.11. The Catch(es)
6.12. Get Users
6.13. Wealth and Power
7. Mind the Gap
7.1. The Daddy Model of Wealth
7.2. Stealing It
7.3. The Lever of Technology
7.4. Alternative to an Axiom
8. A Plan for Spam
9. Taste for Makers
10. Programming Languages Explained
10.1. Machine Language
10.2. High-Level Languages
10.3. Open Source
10.4. Language Wars
10.5. Abstractness
10.6. Seat Belts or Handcuffs?
10.7. OO
10.8. Renaissance
11. The Hundred-Year Language
12. Beating the Averages
12.1. The Secret Weapon
12.2. The Blub Paradox
12.3. Aikido for Startups
13. Revenge of the Nerds
13.1. Catching Up with Math
13.2. What Made Lisp Different
13.3. Where Languages Matter
13.4. Centripetal Forces
13.5. The Cost of Being Average
13.6. A Recipe
13.7. Appendix: Power
14. The Dream Language
14.1. The Mechanics of Popularity
14.2. External Factors
14.3. Succinctness
14.4. Hackability
14.5. Throwaway Programs
14.6. Libraries
14.7. Efficiency
14.8. Time
14.9. Redesign
14.10. The Dream Language
15. Design and Research
A. Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Glossary
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