The Best of Teen and Senior Portrait Photography by Hurter, Bill -- Read -- Imperial Library of Trantor

Index

Yearbooks

School Dress Code Deadlines

When Contracts Work Today’s Senior Studios Why Good Photographers Turn to Seniors Web Sites

2. Ways of Posing

Relaxed, Natural Posing Subject Positioning The Head and Shoulders

The Head-and-Shoulders Axis Male Posing vs. Female Posing Tilting the Head Sloping Line of the Shoulders

Face Positions

Seven-Eighths View Three-Quarters View Profile View

The Eyes The Mouth Posing Hands and Fingers Three-Quarter- and Full-Length Poses

Weight on the Back Foot

Camera Height Working Distances and Focal Length Active Posing Giving Directions Subject Comfort Applying and Breaking the Rules of Posing

3. Communicating and Getting Great Expressions

Pre-Session Consultation Two Clients No Parent at Session Number and Type of Poses Individuality Facial Analysis Psychology Breaking Down Defenses Clothing and Accessories

Colors and Patterns Shoes Eyeglasses

Hair and Makeup The Makeover

4. Studio Lighting for Seniors

The Illusion of Three Dimensions Key and Fill Lights The One-Light Lighting Effect Differences Between Direct and Diffused Light Hair and Background Lights Broad and Short Lighting Umbrellas and Softboxes Lighting Ratios A Wall of Fill Light Fashion Lighting Feathering the Lights Reflectors The Softer the Better Retouching

5. Natural Lighting for Seniors

Window Light

Diffusing Window Light

Photographing in Shade Photographing in Open Shade Light Modifiers

Reflectors for Fill Gobos Scrims

Flash Techniques

Fill Flash Determining Exposure with Flash-Fill Flash Sync Speeds Flash-Key on Overcast Days Flash-Fill with Direct Sunlight

Working at Midday Using Long Lenses to Cut Image Contrast

6. Senior Marketing Techniques

Be Consistent in Your Marketing Bulk Mailing Constantly Evaluate Your Marketing Program Copyright Notice Digital Graduation Announcements Direct-Mail Campaigns

Direct-Mail Frequency and Guidelines

Dollar-a-Day Sessions The “Dream Team” Ellie Vayo’s CD Business Card/ Portfolio Presentation The “Friends” Promo How Much Should You Spend? List Brokers Market in Threes Notice of Secondary Usage Posting Proofs on the Internet Senior Albums on Display Senior Contact and Follow-Up Senior Photo Exchange Student Representatives Video Marketing...and Then Some Wallet Special Yearbook Advertising The “You Ought to Be in Pictures” Promo Window Dressing

7. Pricing and Proofing

Session Fees and Types Liability Waiver Pricing

Package Pricing À-la-Carte Pricing

Special Offers Finish Differences Deposits and Prepayments Proofing Session

8. Senior Photographer Profiles

Glossary Index Other Books from Amherst Media