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Index
Table of Contents
Title Page
Copyright
Dedication
About The Author
Acknowledgements
Introduction
A Hard Lesson To Learn
What Is User Experience?
Art vs. Commerce
Understanding Your Audience
UX Psychology I—Decisions and Dogs
UX Psychology II—Why Users Settle for Less
The Big Idea
Sketching and Prototyping
Define, Design, Redefine, Redesign
What We’ve Learned
General Terms
Design and Analytics Products:
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