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Index
The Transformative CEO: Impact Lessons from Industry Game Changers
Copyright Page
Dedication
Contents
Acknowledgments
Authors’ Notes
Meet the Transformative CEOs
1 The Transformative CEO
2 On Transformative CEOs
3 How to Turn Around a Company
4 Protect or Change the Company Culture
5 Put Culture First and Forever
6 Hire to Your Culture
7 Performing While Transforming
8 Have a Higher Purpose
9 Give Back
10 Nothing Is Impossible
11 Take the Risk
12 Obstacles Are Opportunities
13 Expensive Customer Service Is Free
14 How to Innovate
15 Make Everything Better, Better, Better!
16 Defend Ideas
17 Lead with Love
18 Leadership Is Not a Friendship Contest
19 Be Aware of Your Wake
20 On Decision Making
21 Plan with Principles
22 “263 Is Zenny”
23 Dollarize or Die
24 Always Price to Value
25 Sell. Sell. Sell.
26 Be a Bold Brand Builder
27 Tell Stories
28 Beware of Your To-Do List
29 80 Percent Is a Lot
30 A $700 Billion Cost Cut
31 Look to the Numbers
32 Live and Lead by the Girl Scout Law
33 Exude Delight
Epilogue: Fun
Index
About the Authors
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