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Index
Cover
Contents
Title
Copyright
Dedication
Introduction
Chapter 1: Disrupt or Be Disrupted
Make the Leap to Reinvention
Learn the Lessons of the Fall
Join Reinvention’s Rise
Avoid the Riskiest Move of All
Detroit: Catalyst for Change
Notes
Chapter 2: Embrace the Reinvention Ethos
Eight Principles That Define the Reinvention Ethos
Put It All Together
Detroit: Catalyst for Change
Notes
Chapter 3: Cannibalize Your Own Product
See with Your Customer’s Eye
Launch a New Version
Refocus to Reinvent
Bet Your Assets
Find the 10X Factor
Detroit: Catalyst for Change
Notes
Chapter 4: Retool Your Operations
Clear Away Cannonballs
Reinvent Your Market’s Model
Innovate Your Operation
Never Let Processes Grow Stale
Detroit: Catalyst for Change
Notes
Chapter 5: Create Vivid Experiences
The Five Senses Test
Make Wishes Come True
Avoid the Curse of Inconsistency
Get Inspired: From Geeks to Dolls
Make ‘Em Feel—and Buy!
Detroit: Catalyst for Change
Notes
Chapter 6: Tell a Memorable Story
Reinvent Your Story’s Purpose
Be a Firebrand
Detroit: Catalyst for Change
Notes
Chapter 7: Overhaul Your Culture
Hit the Cultural Reset Button
Learn the Six Rules of Creative Cultures
Change the Guard
Follow the Power of Rituals
Lead Without Title
Detroit: Catalyst for Change
Notes
Chapter 8: Reimagine Your Customer
Accept the Death of One Size Fits All
Disrupt Distribution
Innovate Now, before It’s Too Late
Detroit: Catalyst for Change
Notes
Chapter 9: Transform Your Career
Create Plan Z
Draw Up Your Personal Reinvention Plan
Explore the Many Flavors of Reinvention
Face Down Inevitable Obstacles
Detroit: Catalyst for Change
Notes
Chapter 10: Forge Your Legacy
Choose: Giver or Taker?
Be → Do → Have
Decide How You Want to Be Remembered
Expand Your Scorecard
Trouncing Your Obstacles
Detroit: Catalyst for Change
Notes
Conclusion
Acknowledgments
About the Author
Index
End User License Agreement
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