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Index
Cover
Title Page
Copyright
Dedication
Epigraph
Contents
Introduction: The Enemies Spoke
Part One: Integrating Logic and Emotion to Build Your Plan
Chapter 1: The 12 Building Blocks
Chapter 2: Look Back to Create Duration, Depth, and Magic
Chapter 3: The Path of the Audacious Few
Part Two: Creating the 12 Blocks of Your Business Plan
Chapter 4: Enemy and Competition
Chapter 5: Will and Skill
Chapter 6: Mission and Plan
Chapter 7: Dreams and Systems
Chapter 8: Culture and Team
Chapter 9: Vision and Capital
Part Three: Bringing Your Plan to Life
Chapter 10: Assembling the Building Blocks to Make Your Own Plan
Chapter 11: Rolling Out the Plan
Conclusion
Acknowledgments
Resources and Ways to Stay Connected
Appendix A: Previous Year Review
Appendix B: One Page Business Plan
Notes
About the Author
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