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Index
The Blackwell Philosophy and Pop Culture Series
Title Page
Copyright Page
Acknowledgements
Introduction
PART ONE - “PEOPLE MAY SEE THINGS DIFFERENTLY, BUT THEY DON’T REALLY WANT TO”: ...
One - WHAT FOOLS WE WERE: MAD MEN, HINDSIGHT, AND JUSTIFICATION
“He Could Be Batman for All We Know”
“Every Day I Make Pictures Where People Appear to Be in Love. I Know What It ...
“Well, I Never Thought I’d Say This, but What Does the Research Say?”
“It’s Like Watching a Dog Play the Piano”
Two - “PEOPLE WANT TO BE TOLD WHAT TO DO SO BADLY THAT THEY’LL LISTEN TO ...
Mad Men, “Mad Masters,” and Mimesis
Seeing Is Believing
“Sally, Go Watch TV! ”
Don Draper Knows What Love Looks Like
“All That Is Solid Melts into Air”
Three - CAPITALISM AND FREEDOM IN THE AFFLUENT SOCIETY
“She Is . . . Well-off, Educated, with Plenty of Time to Shop”
A Deeper Bond with the Product
“Mommy, Are We Rich?”
“He’ll Never Play Golf Again”
Advertising Is Color-blind
In the Long Run We’re All Dead
Bringing Corporations and Government Together
PART TWO - “THERE IS NO BIG LIE, THERE IS NO SYSTEM, THE UNIVERSE IS ...
Four - PETE, PEGGY, DON, AND THE DIALECTIC OF REMEMBERING AND FORGETTING
Pete Campbell and Remembering
Peggy Olson and Forgetting
Don Draper and the Dialectic of Memory and Forgetting
“Have Done” with the Past
Five - THE EXISTENTIAL VOID OF ROGER STERLING
The Relentless Hedonist
The Last Man and the Will to Power
Authenticity
Existential Values
Six - EGOLESS EGOISTS: THE SECOND-HAND LIVES OF MAD MEN
Objectivism 101: A Brief Introduction
The Virtues Should Benefit Their Possessor
Don Draper Is Not Don Draper: The Vice of Dishonesty
A Night to Remember
The Nonconformist
The Whore-Child
The Universe Is Not Indifferent
Seven - AN EXISTENTIAL LOOK AT MAD MEN: DON DRAPER, ADVERTISING, AND THE ...
Branding the Self
“Freedom from Fear”: What Advertising Promises
Objectification and Underwear
Existentialism and Authenticity
Television and Existential Awakening
PART THREE - “AND YOU KNOW WHAT HAPPINESS IS?”: MAD MEN AND ETHICS
Eight - “IN ON IT”: HONESTY, RESPECT, AND THE ETHICS OF ADVERTISING
Respect and Honesty in Kant’s Ethics
Brainwashing on Madison Avenue
Marketing and Marriage
The Question of Ethical Advertising
Nine - CREATING THE NEED FOR THE NEW: “IT’S NOT THE WHEEL. IT’S THE CAROUSEL.”
Manufacturing Truth “on a Bed Made of Money”
Draperian Nihilism
The Camel, the Lion, and the Child
An Indifferent Universe
Efficiency Is the Highest Value
The Principium Individuationis
The Carousel
Creator versus Consumer
A Tragic Hero
Each of Us Would See Ourselves
Ten - “YOU’RE LOOKING IN THE WRONG DIRECTION”: MAD MEN AND THE ETHICS OF ADVERTISING
Truth, Lies, and Advertising
Public Manipulation and Coercion
Government
Sharing Moral Responsibility
“The Wrong Direction”?
Eleven - IS DON DRAPER A GOOD MAN?
The Good in Don Draper
Adultery and Lying on a Major Scale: That’s Not Good, Right?
Is Don Really a Bad Person?
Is There No Such Thing as a Good (or a Bad) Person?
Don Isn’t That Bad, Is He?
Nonetheless, Don Can Be a Real Heel
Twelve - DON DRAPER, ON HOW TO MAKE ONESELF (WHOLE AGAIN)
From Roger Sterling to Don Draper: Modernity in Transition
An Outsider on the Inside
Integrity in a Mad World
Just at Work, a Heel at Home
California Dreams
We’re Not in California Anymore . . .
Reconciliation Doesn’t Come in a Bottle
PART FOUR - “NO ONE ELSE IS SAYING THE RIGHT THING ABOUT THIS”: MAD MEN AND ...
Thirteen - “AND NOBODY UNDERSTANDS THAT, BUT YOU DO”: THE ARISTOTELIAN IDEAL OF ...
Friendship According to Aristotle: “I’ll Tell You Right Now, Don, I Don’t Like ...
Moral Development and Friendship as Understood by Aristotle
Contemporary Understanding of Moral Development in Kohlberg and Gilligan: “You ...
Morally Equivalent Characters in Mad Men: “Kids Today, They Have No One to Look ...
“To a Place Where We Know We Are Loved”
Fourteen - MAD WOMEN: ARISTOTLE, SECOND-WAVE FEMINISM, AND THE WOMEN OF MAD MEN
Peggy the Initiator: Dealing with Oppression at Work
Betty’s Reaction: Dealing with Repression at Home
Sassy but Passive: Joan and Suppression at Work and Home
Don’t Go Mad
Fifteen - “WE’VE GOT BIGGER PROBLEMS TO WORRY ABOUT THAN TV, OKAY?”: MAD MEN ...
The Evolution of Race on Mad Men
“We Thrive at Doing Business with People Who Hate Us”
One-Dimensional Characters
What’s on the Horizon?
Sixteen - “NEW YORK CITY IS A MARVELOUS MACHINE”: MAD MEN AND THE POWER OF ...
“You’re Going to Need a Stronger Stomach If You’re Going to Be Back in the ...
“People May See Things Differently, but They Don’t Really Want To”
“Madison Square Garden Is the Beginning of a New City on a Hill”
“I Have Been Watching My Life. It’s Right There. I Keep Scratching at It, ...
“Maybe I’m Not as Comfortable Being Powerless as You Are”
“I’m Enjoying the Story So Far, but I Have a Feeling It’s Not Going to End Well”
APPENDIX - It’s Not a List of Titles and Air Dates; It’s an Episode Guide
CONTRIBUTORS
INDEX
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