What's Your Message by Barber, Cam -- Read -- Imperial Library of Trantor

Index

Title Copyright Just before we get started… The Power of Messaging A statistical anomaly One presentation can define a career Messaging case study: Professional Football Clubs

External messages Internal messages (to players and staff) The ‘glue’ that holds the team plan together Game-day motivational messages

The power of messaging in 4 areas of life… Messaging makes great leaders

Gandhi - Spreading a new idea Nelson Mandela - His life in messages Steve Jobs - Chief Messaging Officer David Morrison, Army Chief - Changing the culture CEO - The reason for the new plan

Messaging gets your ideas heard

Anita Roddick - Media exposure for free Allan Carr - The EasyWay to stop smoking Steve Waugh - Leadership for a new audience Politician - How much water to grow an orange? Doctor - Convincing people to support a new idea

Messaging builds your personal brand

Messaging promotes your organisation

Richard Branson - Nervous, but doesn’t mind The ‘Hot Tub Ski Lodge’ marketing message CSIRO - Securing science funding The Pope Francis effect

Bad messaging…

The cake that cost a Federal election IBM didn’t ‘Think’ Confusing Bushfire Warning - ‘stay or go’ Format Wars: BluRay versus HD-DVD - can you put it in a sentence?!

The Vivid Method for Public Speaking Public speaking myths…

Body language: everything you know is wrong

Vivid Method Part One: The Clarity First Principles Principle 1: All anxiety is caused by uncertainty Principle 2: Message transfer is your measure of success Principle 3: We all have the Closeness Problem Principle 4: Your natural style is the right style Principle 5: You can control anxiety by understanding it Vivid Method Part Two: Create a Speech Outline

What is a speech outline? Typical procrastination schedule Why does it work so well? The speech outline as checklist The difference between a traditional outline and a Vivid Speech Outline

Crafting your message, step-by-step The magic of chunking Structuring your ideas, step-by-step

Start with Message Statement and Title Define your chunk headings Find the key point for each chunk Fill the chunks with examples, stories, evidence

Structure helps you deliver a speech more powerfully How to rehearse in half the time Vivid Method Part Three: Give Great Explanations

Effortless delivery skills

How to start a speech How to end a speech Optional techniques to engage your listeners

How to PROVOKE the mind of your listener How to CONNECT with your listener How to ACTIVATE your listener’s mind

Visual explanations - leveraging slides and visual support Public Speaking Recap So, to wrap up… bring your ideas to life! Attend the Training Course… Index