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Index
Cover
Half-Title
Series
Dedication
Title
Contents
Acknowledgements
Setting the scene
1 Trading across cultures: Then and now
Early trade and transportation
Markets and communication
Territory, entrepreneurship, production
Demand, supply, resources
2 Economic aspects of languages today
Calculating language choices
An economics perspective
Modelling multilingualism
Balancing language choices
Language diversity economics
3 Managing multilingualism
Lessons from failures
Bridging across languages
Investing in human capital
Harnessing mobile resources
4 Is learning another language worth it?
Market incentives
Language beliefs
Language choices
Employment prospects
5 Languages in the marketplace
Multilingual workplace practices
Language services markets
Language teaching industry
Heritage and language tourism
New languages, new markets
Afterword
Notes
Glossary
References
Index
Copyright
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