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Index
Cover
Title Page
Copyright
Dedication
Introduction
Know
New
Do
Think Like a Futurist
Part One: Know—The Four Forces of Change
Chapter One: The Four Forces of Change
Chapter Two: Resources
Chapter Three: Technology
Chapter Four: Demographics
Chapter Five: Governance
Part Two: New—The Zone of Discovery
Chapter Six: Higher Learning
Remembering the Future
Re-Perceiving the Future
Chapter Seven: Phase I: Define
Best Questions
Who are You? Where are You Going?
Who is Virgin?
Where is Virgin Going?
Chapter Eight: Phase II: Discover
Four Forces Scan
Like That!
Pour and Stir
Play and Make
Dream and Scheme
Chapter Nine: Phase III: Distill
Maximum Value Scenario: R3OI
Now-to-Future Portfolio
Plan in Reverse
Chapter Ten: Who Are You?
Define
Discover
Distill
The Best-Laid Plans
Chapter Eleven: Where Are You Going?
Clicks's History
Define
Discover
Distill
Part Three: Do—The 5 Percent Rule
Chapter Twelve: The 5 Percent Rule
Chapter Thirteen: Tinkering: The Genesis of General Mills's Idea Greenhouse
PUSH: A Catalyst
Ninety-Nine Percent Perspiration
The First Movable Piece
Tinkering. Again.
From Philosophy to Practice
Idea Greenhouse: Structure
Building “to Tolerance”
The 5 Percent Rule
R3OI
“Do Diligence”
A Culture of Futurists
The Idea Greenhouse Legacy
Conclusion
Part Four: What's Next Toolkit
The Futurist's Mind-set
Drop Assumptions and Agendas
Practice Curiosity and Courage
Save “How” for Last
Be Comfortable with Ambiguity
Suspend Judgment
Overcoming Resistance to Change
Finding Fault (Blame)
Arguing with Reality (Denial)
Needing to Know the Answer (Fear)
Focusing on Busyness (Avoidance)
Whining (Inaction)
Feeling Stuck (Resignation)
Notes
Introduction
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 8
Chapter 10
Chapter 12
Chapter 13
Acknowledgments
About the Author
Index
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