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Index
TITLE PAGE
COPYRIGHT PAGE
Contents
ACKNOWLEDGMENTS
NOTE REGARDING TRANSLATIONS, JAPANESE NAMES, AND WORDS
INTRODUCTION: HIP-HOP, JAPAN, AND CULTURAL GLOBALIZATION
Going to a Club
Fieldwork to Study Global Popular Culture
B-Boy Park 2001
Hip-Hop Endures Despite Doubts
Toward a More Complex “Japaneseness” Amid the Global Popular
Intellectual Contexts and Major Findings
Mapping the Book
CHAPTER 1: YELLOW B-BOYS, BLACK CULTURE, AND THE ELVIS EFFECT
Race and Keeping It Real
A New Cultural Politics of Affiliation
Hip-Hop Studies, Blackness, and Border Crossing
The Elvis Effect
Race in Japan
Blackface Japan
Rhymester: Respect in Opposition to Whitewashed History Texts
The Rapper A-Twice: Not Half but Double
Conclusion
CHAPTER 2: BATTLING HIP-HOP SAMURAI
How Japanese Are Samurai?
A Brief History of Popular Music in Japan
The Early Era: What Is Hip-Hop?
Sampling and Copyright in the United States and Japan
The Third Era: Widening Diversity, No Center
Conclusion
CHAPTER 3: GENBA GLOBALIZATION AND LOCATIONS OF POWER
Defining Genba
Beyond Global / Local
The Pyramid Structure of a Music Scene
Hip-Hop Proof: The Battle between Dabo and Kan
Conclusion
CHAPTER 4: RAP FANS AND CONSUMER CULTURE
Consumption and Globalization
Two Worlds of Japanese Rap Fans
Historical Perspectives on Postwar Music Fans
The Diversity of Music Genres Increases
Changing Tides of Consumer Culture in the 1980s and 1990s
Conclusion
CHAPTER 5: RHYMING IN JAPANESE
Conceptualizing English/Japanese Differences
English Language in Japanese Popular Music
Using Rap to Liberate the Japanese Language
What Is Rhyming?
Language Differences: Party Rap versus Underground
Protest against Offensive Language in Japanese Hip-Hop Lyrics
How Has Language Use Changed?
Conclusion
CHAPTER 6: WOMEN RAPPERS AND THE PRICE OF CUTISMO
Cutismo in Rap and the Pop Music Imaginary
Cutismo, Pop Music, and Women Consumers
The Japanese R & B Boom and Women’s Voices
Post-cutismo in the Executive Suites and Onstage
Rethinking Japan Studies: The Spirit of the Language in Different Genba
Conclusion
CHAPTER 7: MAKING MONEY, JAPAN-STYLE
An Ethnographic Approach to Cultural Economy
Rock Steady Crew Japan and the Video Proposal
Japan’s Recording Industry
Consumer-Driven Markets
Mapping Megahits through Categories of Consumers
Declining Sales and an Even Sharper Decline in Million-Sellers
Ups and Downs of a Career in Music
Conclusion
CONCLUSION: LESSONS OF HIP-HOP GLOBALIZATION
Paradoxes of Hip-Hop in Japan: Neither Disappearing nor Localizing
Has Hip-Hop Changed Japan?
NOTES
INTRODUCTION: HIP-HOP, JAPAN, AND CULTURAL GLOBALIZATION
1. YELLOW B-BOYS, BLACK CULTURE, AND THE ELVIS EFFECT
2. BATTLING HIP-HOP SAMURAI
3. GENBR GLOBALIZATION AND LOCATIONS OF POWER
4. RAP FANS AND CONSUMER CULTURE
5. RHYMING IN JAPANESE
6. WOMEN RAPPERS AND THE PRICE OF CUTISMO
7. MAKING MONEY, JAPAN-STYLE
CONCLUSION: LESSONS OF HIP-HOP GLOBALIZATION
REFERENCES
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