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Index
Foreword
Introduction
Part I: Getting Started
Ch. 1: The Opportunity of a Lifetime
Ch. 2: The Value of Five More Hits
Ch. 3: Lose the Whining
Ch. 4: The First Three Steps of Your Journey
Part II: What Are You Selling?
Ch. 5: The Better Mousetrap Theory
Ch. 6: “Why Should I Buy From You?”
Ch. 7: The Illusion of Great Quality and Excellent Service
Ch. 8: Who is Selling Whom?
Ch. 9: The Problem With ‘Lowest Price’
Ch. 10: Painting by Numbers
Part III: The 1-on-1 Selling™ Process
Ch. 11: The Foundation of Consistent Sales Performance
Ch. 12: The Right Place at the Right Time
Part IV: Planning
Ch. 13: Plan to Win
Ch. 14: Pareto—A Salesperson’s Best Friend
Ch. 15: The Real Value of KEY Accounts
Ch. 16: TARGETS of Opportunity
Ch. 17: The Devil is in the Details
Part V: Discovery
Ch. 18: The Art of the Interview
Ch. 19: Is Your Customer Qualified?
Ch. 20: Managing Your First Impression
Ch. 21: The Initial Sales Call
Ch. 22: Skip the Interrogation
Ch. 23: A Successful Sale Starts with a Conversation
Ch. 24: Filling in the Blanks
Ch. 25: No Credibility, No Sale
Ch. 26: Hidden Treasure
Ch. 27: You Feel Me?
Ch. 28: The Hazards of Change
Ch. 29: Your First Closing Attempt
Part VI: Presentation
Ch. 30: Ready. Fire! (Aim.)
Ch. 31: The Classic Credibility Blunder
Ch. 32: And Here’s the Pitch
Ch. 33: No Points for Style
Ch. 34: Dead Money
Ch. 35: Make It ‘Sticky’
Ch. 36: Create an Impression
Ch. 37: Reaching the Finish Line
Ch. 38: No Place Like Home
Part VII: Delivery
Ch. 39: Deliver the Goods
Ch. 40: Leverage Your Success
Part VIII: Success Habits
Ch. 41: Personal Marketing
Ch. 42: Avoiding Elevators
Ch. 43: Talent is Overrated
Ch. 44: From Here to There
Ch. 45: The House Edge
Ch. 46: Are You a Professional Visitor?
Ch. 47: What is a Relationship Worth?
Part IX: The Road Ahead
Ch. 48: The Potential for Greatness
Chapter Notes
About the Author
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