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Index
1. The Lucky Mistake
2. 'Shame About the Spelling, Sugar'
3. The Man at The Ministry
4. 'Who is Going to Pay You on Friday?'
5. The Truck Driver and His Wife
6. A Taste of Japanese Culture
7. 'Young Man, You Have a Good Business'
8. 'Amstrad to Go Public'
9. Young Businessman of the Year
10. 'I Am Changing Your Lives, Gentlemen'
11. Everything Was Going Wrong at Once
12. 'Who on Earth Is Rupert Murdoch?'
13. 'Terry Will Look After the Eleven on the Pitch . . .'
14. Bungs and Barristers
15. The Prune Juice Effect
16. A Magnificent Deal
17. 'Sugar Out!'
18. 'I Don't Like Liars, Bullshitters, Cheats and Schmoozers'
19. Luvvies and Darlings
20. 'Mum, It's Not Lord Beaverbrook, It's Lord Sugar'
Acknowledgements
Index
1. Mum as a young woman, with her family. From left to right: Mum, Auntie Libba, my grandfather Aaro
2. My dad in 1927.
3. Five months old and I've already survived being abandoned in a pram outside Woolworths. This was
4. You can see why Shirley nicknamed me Mopsy. Here I'm about two years old.
5. Woolmer House, where we had the top corner flat.
6. I was a page boy at my sister Shirley's wedding to Harold Regal in March 1952. My cousin Denise w
7. With Mum and Dad in Springfield Park.
8. And about the same age, in more formal attire.
9. With Mum and Dad on the way to my cousin's wedding, May 1956.
10. Derek's engagement to Brenda. From left to right: (back) Harold Regal, Harold Mazin, Dad, Derek,
11. A page boy at Derek's wedding to Brenda. I'm on the left, and Adrian Press, Brenda's brother, is
12. Already showing fighting spirit. With the Hackney School Boys Boxing Club, 1958. I'm third from
13. Happy at school, 1959.
14. The stamp I used when I set up as a 'professional' photographer.
15. In my mid-teens.
16. On the beach with my best friends. From left to right: Steve, Tony, Geoff and me, with Malcolm s
17. With Ann, Easter 1967.
18. I set up Amstrad in 1966 when I was nineteen. This is the very first Amstrad branded product - a
19. Ann with her beloved grandfather Izzy on our wedding day, 28 April 1968.
20. Ann's parents, Johnnie and Rita, dancing at our reception.
21. Mum and Dad dancing at our reception.
22. My wedding day. A memorable and wonderful occasion, but I couldn't wait for it to be over!
23. With Ann in Tokyo on my first trip, in 1975, looking like a hippy.
24. I bumped into Sammy Davis Junior at the Hilton Hotel, Tokyo, May 1976. I knew no one would belie
25. The tower system that changed our fortunes.
26. The flotation of Amstrad made the front page of the Evening Standard. I kept one of their advert
27. Mr Otake, the boss of Orion. I put up with his mad ways as no one could beat Orion for quality a
28. Lord Carrington handing me the Guardian Young Businessman of the Year Award in 1984. Inside, I w
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