Twitter for Good by Stone, Biz, Diaz-Ortiz, Claire -- Read -- Imperial Library of Trantor

Index

Cover Praise for Twitter for Good Title Page Copyright Dedication Foreword Preface Introduction Chapter 1: Be a Force for Good

Corporate Social Innovation at Twitter The T.W.E.E.T. Framework

Chapter 2: T (Target): Why Tweet?

The Three Most Common Targets Information Accounts: Room to Read and Blackbaud The Personalized Account: National Wildlife Federation, Stop Bullying, and Room to Read The Fundraising Account: Twestival and Surfrider Which Target Is for You? Find a Role Model for Your Chosen Target Account Target or Campaign Target? Keep a Flexible Target What Will It Mean to Reach Your Goal? Top Questions About the “Target” Step

Chapter 3: W (Write): Why You Should Tweet Like Kanye

Chapter 4: E (Engage): Tools to Win

Built-in Functionality You Should Be Using #Jan25 Using Twitter in Haiti Using Twitter in Japan Tweets as Data: The Present and Future of Crisis Mapping Top Questions About the “Engage” Step

Chapter 5: E (Explore): Finding Everybody, and Bringing Everybody to You

Finding Yourself Finding Key Endorsements and New Leads Finding New Supporters The Power of Search and Promoted Tweets for Good New Examples of Success Top Questions on the “Explore” Step

Chapter 6: T (Track): Making Sure You've Hit Your Mark

Do You Remember Your Target? Lessons Learned from a Twitterthon The Twitter School Top Questions on the “Track” Step

Chapter 7: Applying the T.W.E.E.T. Framework

Case Study 1: Inua Case Study 2: Viva

Conclusion Top Questions Reference List

Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6

Resources Acknowledgments About the Author Index