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Index
Subvention
Title
Copyright
Dedication
Epigraph
Contents
List of Figures, Tables, and Boxes
Acknowledgments
Introduction: Of Pollsters, Journalists, and Presidential Elections
1. Of Poll-Bashing Journalists and the “Babe Ruth” of Survey Research
2. “A Time of Polls Gone Mad”: The Literary Digest Debacle of 1936
3. “The Defeat of the Pollsters”: The Epic Fail of 1948
4. A Tie “Would Suit Them Fine”: The 1952 Landslide Pollsters Did Not Foresee
5. The “Close Race That Never Happened”: Miscalling the 1980 Election
6. “Television’s Version of ‘Dewey Defeats Truman’ ”: The Trifecta of 2000
7. “President Kerry”: Exit Polls Misfire in 2004
8. “Gallup vs. the World”: Pointing the Wrong Way in 2012
9. “The Night That Wasn’t Supposed to Happen”: The Shock Election of 2016
Conclusion: Will It Happen Again?
Notes
Select Bibliography
Index
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