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Index
Title Page
Copyright
Table of Contents
Introduction: The DunnWell Story and the Origin of ServiceTrade
Chapter 1: From Amazon to Aardvark: The Parallel Universe of Service Contracting
Chapter 2: Avoid Internet Connection Tolls: Build Your Own Customer Connections
Chapter 3: Don’t Get Ubered: Focus on the Customer Experience Instead of on Your Internal Operations
Chapter 4: Rise of the Machines: The Tesla Lesson for Service Contractors
Chapter 5: Digital Tolls: The Only Rule Is There Are No Rules
Chapter 6: Lessons and Gifts from Retail and Consumer Technology
Chapter 7: The Digital Wrap: Using Service Activities to Create Online Impressions
Chapter 8: The Basic Formula for an Effective Service Contracting Website
Chapter 9: How to Identify and Purchase Quality Applications
Chapter 10: A Checklist of Key Technologies to Start Using Now
Chapter 11: Expanding Services: The Case for Artisanal Cheese
Chapter 12: Smart Services, Monitoring, and the Internet of Things
Chapter 13: LinkedIn: Another Free Connection to Your Customers
Chapter 14: The Digital Wrap Formula for Maximizing the Value of Your Business
Chapter 15: Conclusion
About Billy Marshall
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