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Index
Table of Contents Introduction
It’s a Business Being a Professional About This Book
1. The Senior Portrait Market
Teenagers as Your Demographic First and Foremost, Teens are Kids Regional Variations
Contracted vs. Non-Contracted Live with the Reality
The Numbers
2. Creating the Experience
Great Portraits Aren’t Enough Build the Emotion, Build the Investment Keep It Moving Break the Rules Viewing the Images
The Advantages of Selling Immediately After the Session The Excuses You’ll Hear for Not Doing It Simplify the Process
Don’t Overdo It
3. Design and Style
Creating Lasting Appeal Style Starts with Education Factors You Can’t Change (Much)
Your Subject’s Appearance The Clothing They Brought to the Session The Makeup They Normally Wear
Using Your Creative Controls
The Studio Background The Outdoor Background Lighting Posing Expression
Final Thoughts
4. Lighting
It’s Not That Complicated The Basics
Auxiliary Lights Fill Light Main Light
Softening the Light
Light Modifiers Feathering the Light
Testing Your Lighting
Prepare for the Test Testing the Main Light Testing the Fill Source Allow for Different Situations Make Prints Evaluate the Results
Developing Your Style
An Additional Reflector/Light Butterfly Lighting Ring Lighting Spotlights Diamond Light Parabolics
Background Lights Final Thoughts
5. Posing
Care Enough to Do It Right Sensitively Identify Any Problems Posing Styles
Types of Poses A Direction for the Session The Style Breakdown
Posing Fundamentals
The Face The Neck The Shoulders The Arms The Hands The Waistline Hips and Thighs The Legs The Feet
Pose Every Image as a Full-Length Portrait Demonstrate the Pose Work with Variations Be Tactful Refine the Camera Position Final Thoughts
6. Outdoor and Location Portraiture
The Rules
Rule 1: Don’t Use On-Camera Flash Rule 2: Work with the Natural Light or Overpower It Rule 3: Learn to Work in Less-than-Ideal Lighting Rule 4: Be Smart about Scheduling and Travel Rule 5: Make the Most of your Locale
Lighting Control
Find Pockets of Shade Create the Main-Light Source
Background Control
Finding the Right Exposure Balance Camera Height Look for Even Lighting
Indoor Location Sessions
Using Window Light Shutter Speed and ISO Keep Your Focus on the Subject
Final Thoughts
7. Adding Props
Personalize with Props Keep the Focus on the Person The Size of the Prop Final Thoughts
8. Finishing the Portraits
Delegate Postproduction Standardize Your Procedures Our Approach to Enhancement
The Skin The Eyes Shadowing And That’s It!
Our Approach to Correction
Look for Simple Fixes For Heavy Subjects Vignetting
Clients Pay for Other Corrections
9. Marketing
Contracting
What to Expect Donations The Value of the Contract Know Who You’re Dealing With Understand the Legal Issues What’s Good About Contracts
Understand the Demographics Understand the Competition Direct Marketing
The Two Rules of Direct Marketing Methods of Promoting Your Studio Create a Theme Ask Your Clients
There Are No Average Seniors Be Honest, Accurate, and Consistent Watch Your Budget Final Thoughts
10. Being Profitable
Prepaid Sessions Insist a Parent Accompanies the Senior/Teen Shoot It, Show It, Sell It Protect Your Copyright
Add Your Logo Add Texture to the Prints Stop Selling Single Prints
In Closing Index
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