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Index
Title
Contents
Introduction
About This Book
Conventions Used in This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Where to Go from Here
Part I : Getting Acquainted with Publisher 2007
Chapter 1: Own the Printing Press
When Should You Use Microsoft Publisher 2007?
How Desktop Publishing Works
The Design Process
Getting Out of the Gate with Publisher
Chapter 2: Success by Design
Know Your Audience
Where Others Have Gone Before
The Keys to Design Success
Desktop Style Resources
Everything Costs Money
Chapter 3: Basic Training
Launch Time
What’s All This on the Screen?
Options and More Options
Help Yourself
Things You Can Do with Files
Shut Down without Crash-Landing
Part II : Mark This Page
Chapter 4: Working with Pages
In the Beginning: The Page
Changing What You See On-Screen
Lining Things Up
Using Virtual Rulers
Creating Master Pages
Adding and Deleting Pages
Modifying the Page Layout
Chapter 5: Objects and Frames
Being Framed Is a Good Thing
Adding In Your Business Info
Drawing Isn’t Just for Preschoolers
Wrapping Text around Objects
Grouping Objects
Part III : 10,000 Words, One Maniac
Chapter 6: Getting the Word
Getting Into the Details of Text Boxes
Let Me Tell You a Story
Aligning Your Text with Table Frames
Chapter 7: Editors Are Bought, Not Born
Tricks of the Editing Meisters
Tools of the Editing Meisters
Text Formatting
Chapter 8: Vintage Type: The Corkscrew, Please
About Type and Fonts
Typography 101
WordArt
Other Special Text Effects
Part IV : A Picture Is Worth $6.95
Chapter 9: You Ought to Be in Pictures
Understanding More about Picture Frames
Getting Yours
Working with Different Picture Types
Using the Design Gallery
Using the Content Gallery
Tracking Down Other Picture Sources
Inserting PowerPoint Slides into Publisher
More on Scanning
Reviewing File Formats
Chapter 10: Color by the Numbers
Understanding How Color Improves Your Page
Defining Color
Color Models
Changing the Color Scheme
Printing in Color
Color Matching
Chapter 11: Grappling with Graphics Manager
Summoning the Graphics Manager Task Pane
Pinpointing Your Pictures
Embedding and Linking Pictures
Changing the Way Pictures Appear in Your On-Screen Publication
Getting the Details
Part V : Proof Positive
Chapter 12: Final Checks
The Eyes Have It
The Design Checker
Word-Fitting Techniques
Page Improvements
Chapter 13: Printing, Print Shops, and Paper
Printers and Output Quality
Selecting the Target Printer
Printing Your Pages
Using Outside Printing Services
Setting Up for Outside Printing
More Printing Resources
Part VI : Publishing on the Internet
Chapter 14: Weaving a Web Site
Understanding What a Web Site Is
Using the Easy Web Wizard
Adding Color and Texture to the Background
Adding Text or Picture Objects
Adding and Removing Hyperlinks
Chapter 15: Getting Published (On the Internet)
Previewing Your Web Site
Publishing Your Web Site
Part VII : The Part of Tens
Chapter 16: Ten Great Design Ideas
Borrow the Best Ideas of Others
Design the Publication with Your Audience in Mind
Use a Design Grid
Use Pictures Well
Check Out the Design Gallery
Use Master Pages
Keep It Simple, Silly!
Create Templates and Use Them
Use Multicolumn Text Boxes
Live with Your Designs Awhile
Chapter 17: Ten Design Blunders
Not Designing Your Publication for the Right Audience
Not Communicating with Your Print Service Early in the Project
Using the Wrong Printer Driver
Using Too Little White Space
Making Your Publication Too Complicated
Making Your Pages Too Boring!
Printing Too Many or Too Few Copies
Designing a Publication That’s Too Expensive
Violating Copyright Laws
Scanning Your Files at the Wrong Resolution
Chapter 18: Not Quite Ten Things to Check before Printing
Give Color Separations to Your Print Service
Show Your Publication Around
Use the Pack and Go Wizard
Give Your Print Service All Original Materials
Run the Design Checker
Specify the Correct Printer Driver
Use Printing Marks on Master Copies
Check for the End of the Story
Chapter 19: Ten Questions for Your Print Service
Do You Work with Microsoft Publisher 2007?
How Do You Want to Receive My Files?
What’s Your Usual Turnaround Time?
What Kind of Imagesetter Do You Use?
Which Kind of Equipment Do You Have in Your Shop?
Do You Have the Fonts in My Publication?
Do You Have the Creator Applications for the EPS Graphics I Create?
How Much Do You Charge?
Can You Outsource the Work You Can’t Do?
Can You Give Me Some References?
Chapter 20: Ten Ways to Save on Printing Costs
Talk to Your Print Service
Choose an Appropriate Print Service
Solicit Three Written Bids for a Print Job
Make a Careful Paper Selection
Provide Your Print Service with Everything It Needs
Ask for a Cash Discount
Don’t Print Close to Your Deadline
Use Special Paper to Print in Color without Having to Print in Color
Use a Print Broker for Large or Expensive Print Jobs
Minimize the Amount of Setup Work Your Printer Must Do
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