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Index
Cover
Title
Contents
Prologue: Take Your Show on the Road
Chapter One: Build Your Brand
Chapter Two: Work the Room
Chapter Three: Strike a Pose
Chapter Four: Celebrity Is Contagious
Chapter Five: The Subject Is Always You
Chapter Six: Promote Is Just Another Word for Provoke
Chapter Seven: Keep Yourself Amused
Chapter Eight: Go Where You’re Wanted (and Even Where You’re Not)
Epilogue: Don’t Believe the Hype
Acknowledgments
Notes
Illustrations
Index
Also by David M. Friedman
Copyright
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