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Index
Title Page Copyright Page Acknowledgements Epigraph Foreword PART I - My Standard of Performance: An Environment of Excellence
How to Know if You’re Doing the Job Coaches Aren’t Supposed to Cry: Survive One Minute at a Time My Standard of Performance: High Requirements for Actions and Attitudes An Organization Has a Conscience Specifics of My New Standards The Prime Directive Was Not Victory The Top Priority Is Teaching Winners Act Like Winners (Before They’re Winners) Seek to Be Near the Summit Establishing Your Standard of Performance How I Avoid Becoming a Victim of Myself THE WALSH WAY - The Organization Man
PART II - Success Is Not Spelled G-E-N-I-U-S: Innovation, Planning, and Common Sense
Opportunity Is in the Eye of the Beholder The West Coast Offense: From Checkers to Chess Lessons of the Bill Walsh Offense Welcome Skeptics to Your Team Share the Glory Write Your Own Script for Success: Flying by the Seat of Your Pants (Is No Way ... Control What You Can Control: Let the Score Take Care of Itself Protect Your Blind Side: The Leadership Two-Step: Move/Countermove The Archaeology of Leadership: Seek Reward in the Ruins THE WALSH WAY - The Problem Solver
PART III - Fundamentals of Leadership: Concepts, Conceits, and Conclusions
“I Am the Leader!” The Common Denominator of Leadership: Strength of Will Be Wrong for the Right Reasons Protect Your Turf Be a Leader—Twelve Habits Plus One Sweat the Right Small Stuff: Sharp Pencils Do Not Translate into Sharp Performance Good Leadership Percolates Down Nameless, Faceless Objects The Rules May Change, But the Game Goes On: I Strike Out the First Time, Not ... You Must Have a Hard Edge The Inner Voice vs. the Outer Voice Montana’s Leadership by Example: Cool, Calm, and Collected Don’t Let Anybody Call You a Genius The Leverage of Language Don’t Beat Around the Bush (When Describing a Bush) Don’t Mistake Grabbin’ for Tackling Communication Creates Collaboration: Big Ears Are Better Than Big Egos Be a King Without a Crown Create Uncertainty Play with Poise Teaching Defines Your Leadership The Thrill of Teaching THE WALSH WAY - The House Cleaner
PART IV - Essentials of a Winning Team: People, Priorities, and Performance
Money Talks. Treating People Right Talks Louder. You’re as Good as Your Good People The Over and Under: The Art of Managing Confidence The Under: Strive to Be a One-Point Underdog Seek Character. Beware Characters. A Big Cheer for a Big Ego The Bottom 20 Percent May Determine Your Success Avoid the Dance of the Doomed Use the Four Most Powerful Words Extreme Effort Requires Extreme Prudence The Bubba Diet: You Can’t Transplant Willpower “Conventional Wisdom” Is an Oxymoron Make Friends, Not Enemies: Al Davis, Howard Cosell, and Monday Night Football Hold on Until Help Arrives: Keep Your Boss in the Loop Keep Your Eye on the Ball Make Your Own Mentors: A PhD from the University of Paul Brown, et al. THE WALSH WAY - The Fog Cutter
PART V - Thin Skin, Baloney, and “The Star-Spangled Banner”: Looking for ...
How You Get Good: No Mystery to Mastery Sine Qua Non: Your Work Ethic—What William Archibald Walsh Taught His Son The Perfection of the Puzzle The Gladiator Mentality: Get Your Mind Right I Never Sang “The Star-Spangled Banner” My Strengths? Unleash Mentors: Tell Your Team to Teach Don’t Do unto Others (What Paul Brown Did unto Me) Nine Steps for a Healthy Heart Seriously, Don’t Be Too Serious The Last Word on Getting in the Last Word Thinly Sliced Baloney (Can Make a Good Sandwich) Surprising News Re: The Element of Surprise Don’t Delay Delegating (Famous Last Words: “I’ll Do It Myself”) Cut Your Losses Before They Cut You Look Below the Surface: There’s More Than Meets the Eye A Pretty Package Can’t Sell a Poor Product Zero Points for Winning (Means You’re Losing) What Do I Miss Least? What Do I Miss Most? Quick Results Come Slowly: The Score Takes Care of Itself THE WALSH WAY - A Complex Man. A Simple Goal.
Index
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