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Index
Cover Title Page Welcome Dedication Introduction • 1 •: WACADAD • 2 •: Always Take the Job That Offers the Most Money • 3 •: Avoid Staff Jobs, Seek Line Jobs • 4 •: Don’t Expect Human Resources to Plan Your Career • 5 •: Get and Keep Customers • 6 •: Keep Physically Fit • 7 •: Do Something Hard and Lonely • 8 •: Never Write a Nasty E-Mail • 9 •: Think for One Hour Every Day • 10 •: Keep and Use a Special “Idea Notebook” • 11 •: Don’t Have a Drink with the Gang • 12 •: Don’t Smoke • 13 •: Skip All Office Parties • 14 •: Friday Is “How Ya Doin’?” Day • 15 •: Make Allies of Your Peers’ Subordinates • 16 •: Know Everybody by Their First Name • 17 •: Organize “One-Line, Good-Job” Tours • 18 •: Make One More Call • 19 •: Arrive Forty-Five Minutes Early and Leave Fifteen Minutes Late • 20 •: Don’t Take Work Home from the Office • 21 •: Earn Your “Invitation Credentials” • 22 •: Avoid Superiors When You Travel • 23 •: Eat in Your Hotel Room • 24 •: Work, Don’t Read Paperbacks, on the Airplane • 25 •: Keep a “People File” • 26 •: Send Handwritten Notes • 27 •: Social Media or Antisocial Media? • 28 •: Don’t Get Buddy-Buddy with Your Superiors • 29 •: Don’t Hide an Elephant • 30 •: Always Take Vacations • 31 •: Always Say “Yes” to a Senior Executive Request • 32 •: Never Surprise Your Boss • 33 •: Make Your Boss Look Good, and Your Boss’s Boss Look Better • 34 •: Never Let a Good Boss Make a Mistake • 35 •: Go to the Library One Day a Month • 36 •: Add One Big New Thing to Your Life Each Year • 37 •: Study These Books • 38 •: “Dress for a Dance” • 39 •: Overinvest in People • 40 •: Overpay Your People • 41 •: “Stop, Look, and Listen” • 42 •: Be a Flag-Waving Company Patriot • 43 •: Find and Fill the “Data Gaps” • 44 •: Homework, Homework, Homework • 45 •: Never Panic… or Lose Your Temper • 46 •: Learn to Speak and Write in Plain English • 47 •: Treat All People as Special • 48 •: Be a Credit Maker, Not a Credit Taker • 49 •: Give Informal Surprise Bonuses • 50 •: Please, Be Polite with Everyone • 51 •: Ten Things to Say That Make People Feel Good • 52 •: The Glory and the Glamour Come After the Gruntwork • 53 •: Tinker, Tailor, Try • 54 •: Haste Makes Waste • 55 •: Pour the Coals to a Good Thing • 56 •: Put the Importance on the Bright Idea, Not the Source of the Idea • 57 •: Stay Out of Office Politics • 58 •: Never Be Late • 59 •: Look Sharp and Be Sharp • 60 •: Emulate, Study, and Cherish the Great Boss • 61 •: Don’t Go Over Budget • 62 •: Never Underestimate an Opponent • 63 •: Assassinate the Character Assassin with a Single Phrase • 64 •: Become a Member of the “Shouldn’t Have Club” • 65 •: The Concept Doesn’t Have to Be Perfect, but the Execution of It Does • 66 •: Record and Collect Your Mistakes with Care and Pride • 67 •: Live for Today, Plan for Tomorrow, Forget About Yesterday • 68 •: Have Fun, Laugh • 69 •: Treat Your Family as Your Number One Client • 70 •: No Goals, No Glory • 71 •: Always Remember Your Subordinates’ Spouses • 72 •: See the Job Through the Salespeople’s Eyes • 73 •: Be a Very Tough “Heller Seller” • 74 •: Don’t Be an Empire Builder • 75 •: Push Products, Not Paper • 76 •: To Teach Is to Learn and to Lead • 77 •: Do Not Get Discouraged by the Idea Killers Epilogue About the Author Also by Jeffrey J. Fox Newsletters Table of Contents Copyright
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