Introduction to Electronic Commerce and Social Commerce by Efraim Turban, Judy Whiteside, David King -- Read -- Imperial Library of Trantor

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Index

Cover Frontmatter 1. Introduction to E-Commerce and E-Marketplaces

Part Frontmatter 1. Overview of Electronic Commerce and Social Commerce 2. E-Commerce: Mechanisms, Platforms, and Tools

2. E-Commerce Major Applications

Part Frontmatter 3. Retailing in Electronic Commerce: Products and Services 4. Business-to-Business E-Commerce 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce

3. Emerging EC Platforms

Part Frontmatter 6. Mobile Commerce and the Internet of Things 7. Social Commerce: Foundations, Social Marketing, and Advertising 8. Social Enterprise and Other Social Commerce Topics

4. EC Supportive Services

Part Frontmatter 9. Marketing and Advertising in E-Commerce 10. E-Commerce Security and Fraud Issues and Protections 11. Electronic Commerce Payment Systems and Order Fulfillment

5. E-Commerce Strategy and Implementation

Part Frontmatter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation

Backmatter

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