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Index
Cover
Title Page
Copyright
Dedication
Epigraph
Contents
Acknowledgments
Introduction
PART 1: THE BASICS OF BEHAVIOR CHANGE
1. The Intervention Design Process
2. Potential Insights and Insight Validation
3. Behavioral Statement
4. Pressure Mapping and Pressure Validation
5. Intervention Design and Intervention Selection
6. Ethical Check
7. Pilot and Pilot Validation, Test and Test Validation, Scale Decision and Continuous Measurement
8. The End of the Beginning
PART 2: ADVANCED BEHAVIOR CHANGE
9. Priming, Moderation, and Mediation
10. Optimum Cognition
11. Uniqueness and Belonging
12. Special Factors of Inhibiting Pressures
13. Competing Behaviors
14. Eliminating and Replacing Behavior
15. Mini Case Studies
Notes
Index
About the Author
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