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Imperial Library
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Index
Title Page
Copyright
The Rules Have Changed
Chapter 1: From Random Occurrences a Method Emerges
Chapter 2: Why Real-Time Journalism Needs Newsjackers
Chapter 3: The Newsjacker's Goal: Own the Second Paragraph
Chapter 4: How to Find Your Own News, Jack
Tracking People You Know
Monitoring Keywords and Phrases
Twitter: The Newsjacker's Essential Tool
Chapter 5: Then Again, It May Just Fall into Your Lap
Chapter 6: Ka- Ching : CEO Bags a Cool Million with a Single Blog Post
Chapter 7: Become the Go-To Gal (or Guy) in Your Industry
Comment on Regulatory Change in Your Industry
React to Your Competitor's Announcement with a Media Alert
Chapter 8: Getting the Mandate to Communicate
Chapter 9: How to Board the Media Bus in Real Time
Blog It and Put It on Your Website
Media Alerts in Real Time
Harness the Power of the Podium
Live-Stream It
Link Your Message to Existing Content Via Comments
Knock on Doors the Media Have Created
Tweet Journalists Direct
A Pitch in Time Scores Nine
Chapter 10: Be Careful Out There
Chapter 11: Meet the Master Newsjacker: Larry Flynt
Chapter 12: Jack Be Nimble, Jack Be Quick
Chapter 13: Now It's Your Turn
Acknowledgments
About the Author
Have David Meerman Scott Speak at Your Next Event
Also by David Meerman Scott
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