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Index
Foreword
Introduction
1. Two Perspectives on the World: Supply and Demand
2. The Frameworks for Demand-Side Selling
3. Solving the Customer’s Struggle
4. Seeing the World Through the Customer’s Eyes
5. Mapping Demand-Side Buying to Supply-Side Sales, Marketing, and Customer Success
6. Connecting the Dots Between Sales, Marketing, and Customer Support
7. Moving from Pushing Products to Creating Pull for Progress
Conclusion
Appendix
About the Authors
Acknowledgments
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