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Index
Endorsenment
Title Page
Copyright
Dedication
Foreword
Preface
Introduction: Marketing Is Now Free!
Who Is This Book for?
Will It Work for You?
Part 1: Build Your Reputation–Or Your Brand–For Free
Chapter 1: Supercharge Your Online Reputation
Chapter 2: Defend Your Reputation with Simple Free Tools
Chapter 3: Turn Bad Reviews into Free Marketing
Turn Negative Customer Experiences into Positives
Chapter 4: Use Your Expert Knowledge to Create Customer-Attracting Content
Become a Celebrity in Your Niche
Find Great Partners
Get Found on the Search Engines
Chapter 5: Insane Refund Policy Profits
Chapter 6: Being Irrational Is Great Marketing
Part 2: Simple Inexpensive Websites You Might Need
Chapter 7: Lead Capture Pages and Squeeze Pages
Chapter 8: A Sales Page Closes the Deal for You
Chapter 9: A Community Site Builds Your Audience and Increases Loyalty
Chapter 10: Blogging for Customers
Blogging Options
Part 3: The Habits of Online Marketing Success
Chapter 11: Social Media and Free Marketing
Chapter 12: Brevity Is a Marketing Skill
Chapter 13: Videos, Pictures, and Testimonials Work Marketing Magic
Video
Pictures
Testimonials
Part 4: Standing Out Online
Chapter 14: Search Engine Optimization Simplified
Chapter 15: Keyword Marketing
Google's Free Keyword Tool
Chapter 16: Get Found on Search Engines
Chapter 17: Google Maps and Google Places
First, Let's Hear from Google
Chapter 18: Fill Up Google Places to Get Found
Chapter 19: A Good Name Is Good Marketing
Chapter 20: Fix Your Bad Name Instantly
Chapter 21: Online Video as a Lead Generator
Chapter 22: How to Fool Google and Wind Up on Top Every Time
Part 5: Draw Your Business on a Napkin
Chapter 23: Want More Leads Now? Draw a Funnel
Chapter 24: Draw Your Ideal Clients If You Want to Meet Them
Part 6: Start Hanging Out Where Your Prospects Hang Out
Chapter 25: Using eBay to Find Your Audience
Chapter 26: Find Good Marketing Partner Sites
Part 7: Get Creative with the Media
Chapter 27: Have a Press Kit Ready on Demand
Chapter 28: Influence the Influential
Chapter 29: Press Release Marketing
Part 8: Smartphones Are Taking Over the World
Chapter 30: Text Marketing Can't Be Ignored
Chapter 31: Ask Customers to Put Their Phones to Use
QR Codes
Chapter 32: The Power of Marketing with Mobile Pictures
Part 9: Inch-Wide, Mile-Deep Marketing
Chapter 33: Become a World's Foremost Expert—Fast
Chapter 34: Find Forum Fame
Part 10: Video Is No Longer Optional
Chapter 35: Make Your Videos Go Viral
Chapter 36: 24 Marketing Videos You Should Have
Chapter 37: Essential Video Marketing Tools
Chapter 38: Make Video Even If You Have a Face for Radio
Part 11: Deliver Current Content Constantly
Chapter 39: Call Yourself an Author and Sell More
Chapter 40: Write a Book for an Instant Sales Boost
Chapter 41: Write an E-Book in Days and Benefit for Years
How Will You Create and Distribute Your E-Book?
Chapter 42: A Targeted Newsletter as a Marketing Machine
Aren't Newsletters Usually a Waste of Time?
Chapter 43: Think Free First
Free Services
Chapter 44: Use a Powerful Title for Your Marketing Content
Chapter 45: Your Content Distribution Strategy
Part 12: Social Media Marketing
Chapter 46: Facebook as a Marketing Tool
Chapter 47: Twitter as a Marketing Tool
The Basics
Chapter 48: Do Something Viral
Chapter 49: Other Social Media Tools
Part 13: E-Mail Marketing Is Autopilot Marketing
Chapter 50: The Tools and Language of E-Mail Marketing
Chapter 51: Automated Power Marketing: Customer and Prospect E-Mail
Keep It Short
HTML Is Pretty, But Don't Do It
What Do I Send Them?
Chapter 52: Managing Your E-Mail on Autopilot
Chapter 53: Growing Your E-Mail Lists on Autopilot
Chapter 54: An E-Mail Newsletter Can Be a Cash Generator
Chapter 55: Add Hundreds or Thousands of E-Mail Subscribers Quickly
Part 14: Who's Driving Your Business?
Chapter 56: Using a Survey as a Marketing Tool
Chapter 57: Give Them What They Want
Chapter 58: Remember Who Is in Charge
About Playing and Exercising
Part 15: Spoiled Prospects and Customers Are Loyal
Jing
FourSquare.com
Chapter 59: Spoil Influential Customers in Creative Ways
Chapter 60: Reminders Put Money in the Bank
Chapter 61: Real-Time Problem Solving Is Marketing
Chapter 62: Put Greeting Cards on Autopilot
Chapter 63: Give Your Customers a Voice to Build Loyalty
Chapter 64: Build Loyalty and Credibility with a Membership Site
Chapter 65: Holding Contests to Boost Exposure
Part 16: Powerful Marketing Partnerships
Chapter 66: Set Up a Three-Way Win for an Instant Boost
Chapter 67: Leverage the Power of Joint Ventures
Chapter 68: Find Good Partners for Marketing Synergy
Chapter 69: Bring Down the Barriers Between You and a Great Partner
Chapter 70: Put Your Best Salesmen to Work on Straight Commission
Your Happy Customers Sell You!
Chapter 71: Cross Promotions Are Marketing Synergy
Chapter 72: Use Guest Article Swaps for Easy Exposure to Targeted Audiences
Chapter 73: Expert Interviews: Simple and Powerful Marketing Content
Chapter 74: Recognize Top Services with a Testimonial for Unexpected Rewards
Part 17: Make Your Story Powerful
Chapter 75: Document the Story of Your Business
Sell Your Why
Chapter 76: Create Your Unique Selling Proposition (USP) Based on Your Story
Part 18: Actually, You Are Selling You
Chapter 77: When Using Humor in Your Marketing, Be Sure to Laugh at Yourself
Chapter 78: Share Your Life Openly for Marketing Authenticity
How Much Is Too Much?
Chapter 79: Distinguish Yourself and Your Business with the X Factor
Chapter 80: Serving and Marketing at the Same Time
Chapter 81: Strategically Asking for Help Can Be Great Marketing
Chapter 82: Be Controversial to Attract a Crowd
Chapter 83: Become Increasingly Indispensable
Chapter 84: Be Accessible or Be Ignored
Chapter 85: The Passionate, Generous Artist in All of Us Must Be Released
Chapter 86: The Power of Your Why
What If I'm Not Doing What I Love Right Now?
Chapter 87: Appealing to the Influential
Part 19: We Like to Buy from Experts–So Become an Expert
Chapter 88: Experts Make Videos—So Make Videos
Chapter 89: Start a Coaching or Mentoring Program
Chapter 90: Teaching Is Free Marketing
Chapter 91: Creating Audios and Podcasting
Chapter 92: Use Leverage to Grow Your Brand Fast
Leverage You
Chapter 93: Teleseminars Are Instant Expert Content
Impromptu Recordings
Chapter 94: Webinars as the Ultimate Customer Follow-Up and Presentation Tool
Webinar Power Tools
Chapter 95: Improve on What Worked Before
Chapter 96: Embrace Outsourcing for Some of Your Marketing Efforts
Chapter 97: Replace ROI with RLC for Better Marketing Monitoring
A Warning
Chapter 98: Play Marketing Offense with Google Alerts
Part 20: Grab Bag of Ideas
Chapter 99: Collaboration Isn't Complicated Anymore
Free and Inexpensive Tools for Collaboration
Chapter 100: Split Test for Marketing Power
Chapter 101: Cool Marketing Brain Food
Bonus Chapter
Chapter 102: A Love of Learning as a Free Marketing Skill
Acknowledgments
Index
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