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Index
Cover Contents Title Copyright Dedication Preface Acknowledgments Chapter 1: Major Brokerage Firms
We All Start Somewhere Are You the Prey of Such a Hunter? What You Need to Care about When Dealing with Brokers Why the Firm Isn’t All That Important Protecting Yourself Track Records Don’t Be Fooled
Chapter 2: Investment Advisers
A Cozy Relationship with You as the Third Wheel Why You Should Not Judge a Book by Its Cover Questions You Should Ask of Money Managers
Chapter 3: Hybrids—Advisory Services Provided through Brokerages
Beware of the Hidden Clause The Best Test for Adviser Objectivity
Chapter 4: Discount Brokers
Discount Brokers Are Sales Organizations, Too Bait and Switch Buyer Beware: Discount Brokers Encouraging “Churning” Questions to Ask to Get the Side of the Story You Don’t Hear
Chapter 5: Financial Planners and Wealth Managers
Peeling the Planner Onion Verify Registration
Chapter 6: The Financial Press
“Rule of Rules of Thumb” Questions to Consider about the Financial Press
Chapter 7: The Broadcast Media
Expert in Retrospect—Mind Games of Experts In Bed Together
Chapter 8: Authors, Self-Help Books, and Financial Celebrities
Financial Authors Financial Celebrities
Chapter 9: Mutual Funds and ETFs
Don’t Be Fooled by Fancy Charts Don’t Be Sold by Magicians Benchmarking, Star Ratings, and Peer Groups “Peers That Are Not”
Chapter 10: Insurance Agents (and Insurance Companies)
Cut Through the Hype How Much Is That Guarantee in the Window? Stealing Your Bucket List from You Emotions and Reason Avoid Needless Risk Equity Index Annuities—The Next Auction Rate Note Disaster? What Is Often Presented about Equity Index Annuities Raising the Concept of EIAs One Step Higher A Deeper Look at Why Insurance Companies Offer EIAs Questions to Ask Insurance Agents
Chapter 11: Your Company-Endorsed Retirement Plan Adviser
The Main Question to Ask (in Addition to the Questions in Other Chapters)
Chapter 12: Banks and Trust Companies
Don’t Trust Guarantees
Chapter 13: Software, Web Sites, and Financial Educators
Avoiding the Numbers Game Heads or Tails The Question You Must Ask to Protect Yourself
Chapter 14: Pitches They All Use to Sacrifice Your Life
Dumbfounded by Questioning The Fallacy of Risk Tolerance in Setting Asset Allocation The “Risk Tolerance” Game False Precision Be Careful of Making Needless Sacrifices to Your Life We Have New Information and a New Confidence Level Preparing for Bad Markets Takes More Than Simulating Them
Chapter 15: Resources to Protect Yourself
The Root of the Problem Isn’t There a Law Against This? Places to Go to Learn the Truth
Conclusion Appendix A: The Other Millionaire You Make with 2.5 Percent Excess Fees Appendix B: The Other Millionaire You Make with 1.5 Percent Excess Fees About the Author Index
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