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Index
Cover
Contents
Title
Copyright
Dedication
Preface
Acknowledgments
Chapter 1: Major Brokerage Firms
We All Start Somewhere
Are You the Prey of Such a Hunter?
What You Need to Care about When Dealing with Brokers
Why the Firm Isn’t All That Important
Protecting Yourself
Track Records
Don’t Be Fooled
Chapter 2: Investment Advisers
A Cozy Relationship with You as the Third Wheel
Why You Should Not Judge a Book by Its Cover
Questions You Should Ask of Money Managers
Chapter 3: Hybrids—Advisory Services Provided through Brokerages
Beware of the Hidden Clause
The Best Test for Adviser Objectivity
Chapter 4: Discount Brokers
Discount Brokers Are Sales Organizations, Too
Bait and Switch
Buyer Beware: Discount Brokers Encouraging “Churning”
Questions to Ask to Get the Side of the Story You Don’t Hear
Chapter 5: Financial Planners and Wealth Managers
Peeling the Planner Onion
Verify Registration
Chapter 6: The Financial Press
“Rule of Rules of Thumb”
Questions to Consider about the Financial Press
Chapter 7: The Broadcast Media
Expert in Retrospect—Mind Games of Experts
In Bed Together
Chapter 8: Authors, Self-Help Books, and Financial Celebrities
Financial Authors
Financial Celebrities
Chapter 9: Mutual Funds and ETFs
Don’t Be Fooled by Fancy Charts
Don’t Be Sold by Magicians
Benchmarking, Star Ratings, and Peer Groups
“Peers That Are Not”
Chapter 10: Insurance Agents (and Insurance Companies)
Cut Through the Hype
How Much Is That Guarantee in the Window?
Stealing Your Bucket List from You
Emotions and Reason
Avoid Needless Risk
Equity Index Annuities—The Next Auction Rate Note Disaster?
What Is Often Presented about Equity Index Annuities
Raising the Concept of EIAs One Step Higher
A Deeper Look at Why Insurance Companies Offer EIAs
Questions to Ask Insurance Agents
Chapter 11: Your Company-Endorsed Retirement Plan Adviser
The Main Question to Ask (in Addition to the Questions in Other Chapters)
Chapter 12: Banks and Trust Companies
Don’t Trust Guarantees
Chapter 13: Software, Web Sites, and Financial Educators
Avoiding the Numbers Game
Heads or Tails
The Question You Must Ask to Protect Yourself
Chapter 14: Pitches They All Use to Sacrifice Your Life
Dumbfounded by Questioning
The Fallacy of Risk Tolerance in Setting Asset Allocation
The “Risk Tolerance” Game
False Precision
Be Careful of Making Needless Sacrifices to Your Life
We Have New Information and a New Confidence Level
Preparing for Bad Markets Takes More Than Simulating Them
Chapter 15: Resources to Protect Yourself
The Root of the Problem
Isn’t There a Law Against This?
Places to Go to Learn the Truth
Conclusion
Appendix A: The Other Millionaire You Make with 2.5 Percent Excess Fees
Appendix B: The Other Millionaire You Make with 1.5 Percent Excess Fees
About the Author
Index
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