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Index
Contents
INTRODUCTION
Chapter 1 - WEAPONS OF INFLUENCE
Chapter 2 - RECIPROCATION
Chapter 3 - COMMITMENT AND CONSISTENCY
Chapter 4 - SOCIAL PROOF
Chapter 5 - LIKING
Chapter 6 - AUTHORITY
Chapter 7 - SCARCITY
Epilogue - INSTANT INFLUENCE
NOTES
BIBLIOGRAPHY
INDEX
ACKNOWLEDGMENTS
About the Author
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