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Index
Cover Other Books by This Author Title Page Copyright Contents Foreword: From Art to Science Prologue: The Five-Percentage-Point Solution Part I: Prediction
Chapter One: A Problem of Prediction Chapter Two: Better by Half
Part II: Explanation
Chapter Three: How Chapter Four: If Chapter Five: When and How Long
Part III: Application
Chapter Six: Deliberately Disruptive Chapter Seven: Investing for Innovation Chapter Eight: Organizing for Innovation
Epilogue: Creative Creation Acknowledgments Appendix A: Delimitations and Limitations of the Experiments Appendix B: Image Illusions Appendix C: Experimental Method and Statistical Analysis Appendix D: Divisional Revenues Generated by Disruption at Johnson & Johnson Notes
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