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Index
Cover
Other Books by This Author
Title Page
Copyright
Contents
Foreword: From Art to Science
Prologue: The Five-Percentage-Point Solution
Part I: Prediction
Chapter One: A Problem of Prediction
Chapter Two: Better by Half
Part II: Explanation
Chapter Three: How
Chapter Four: If
Chapter Five: When and How Long
Part III: Application
Chapter Six: Deliberately Disruptive
Chapter Seven: Investing for Innovation
Chapter Eight: Organizing for Innovation
Epilogue: Creative Creation
Acknowledgments
Appendix A: Delimitations and Limitations of the Experiments
Appendix B: Image Illusions
Appendix C: Experimental Method and Statistical Analysis
Appendix D: Divisional Revenues Generated by Disruption at Johnson & Johnson
Notes
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