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Index
Cover
Halftitle
Copyright
Title
Contents
Acknowledgments
Introduction
Glossary Of Terms
Contributors
Part I:Moving Out of an Era of Conflict
Chapter 1:Where are the Clients?
Chapter 2:Visual Communications in the New Economy
Chapter 3:The Role of Technology
Chapter 4:The Ongoing Tug of War between Copyright Law and Technology
Chapter 5:Where are the Solutions that Creat e Compensation?
Part II:The Process of Building a Manageable Solution
Chapter 6:Your First Step
Chapter 7:Your Road map
Chapter 8:Branding Your Business
Chapter 9:Marketing Today
Chapter 10:Selling in the New Economy
Chapter 11:Changing Your Course
Part II:Case Studies for the New Economy
Chapter 12:New Products and Services
Chapter 13:Marketing and Sales Focus
Chapter 14:New Business/Photographer Identity
Afterword
Notes
Index
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