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Imperial Library
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Index
Cover
Title Page
Dedication
Contents
Introduction
Chapter 1: Anatomy of a Crisis
Chapter 2: The Chief Crisis Officer and the Team
Chapter 3: Preparing a Crisis Communications Plan That Actually Works
Chapter 4: Rapid Response: Where BP and Target Went Wrong … and Where You Can Go Right
Chapter 5: Sending the Right Message: Strategy, Words, and Actions
Chapter 6: Litigation Communications: Managing the Legal Crisis
Chapter 7: Technology and Crisis Communications
Chapter 8: Putting It All Together: The Chief Crisis Officer in Action
Afterword: Perspectives on Crisis Communications Response
Acknowledgments
Notes
Index
Copyright
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