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Index
Title Page Copyright Contents Acknowledgements Foreword Introduction Section 1: Before You Write
Mistake #1 Believing You Can’t Write a Book Mistake #2 Writing a Book for the Wrong Reason Mistake #3 No Real Understanding of Your Target Market Mistake #4 Expecting Instant Success Mistake #5 No Understanding of the Various Publishing Models Mistake #6 Lack of Perception of Perceived Value in Information Marketing Mistake #7 Trying to Do Too Many Products at the Same Time
Section 2: The Business of Your Book
Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost Mistake #9 Not Understanding the Lifetime Value of a Reader Mistake #10 You Don’t Know Your Numbers Mistake #11 Not Knowing How Bookstores Really Work Mistake #12 Trying to Wear Too Many Hats Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don’t Mistake #15 Signing a Crappy Contract Mistake #16 Failure to Register Your Copyright Mistake #17 Expecting Other People to Do It For You Mistake #18 No Commitment to Continual Learning Mistake #19 No Continuity Revenue
Section 3: Writing Your Book
Mistake #20 Writing a Crappy Book Mistake #21 Poor Book Title Mistake #22 Bad Cover Design Mistake #23 Writing a Book that is Not Easily Consumable Mistake #24 Poor Interior Layout Mistake #25 No Name Capture Mechanisms Built Into Your Book Mistake #26 No Branding Mistake #27 Doing an Ebook Only Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book
Section 4: Marketing Your Book Before It’s Written
Mistake #29 Failure to Develop a Book Proposal/Book Business Plan Mistake #30 No List Building Efforts in Advance of Publication Mistake #31 No On-going Communications with the List You’re Building Mistake #32 No On-going Commitment to Marketing Mistake #33 Not Using Social Media Properly Mistake #34 Lack of a Press Kit Mistake #35 Lack of a Blog Mistake #36 Not Attending Live Events to Network Mistake #37 Not Owning Some Key Web Properties Mistake #38 Not Understanding How One Achieves Bestseller Status Mistake #39 You Can Write a Book but You Can’t Write Sales Copy
Section 5: Marketing Your Book After It’s Written
Mistake #40 Not Using Public Speaking to Build Your Platform Mistake #41 Becoming a Media Diva Mistake #42 Not Being Ready for the “Big Stage” Mistake #43 Underestimating the Power of Radio Mistake #44 Not Leveraging the Full Power of Amazon Mistake #45 Not Getting the Most out of Book Signings Mistake #46 Incomplete Profile Pages in Your Distribution Channels Mistake #47 Underestimating the Value of Book Reviews Mistake #48 Not Capturing the Browsing Buyer Mistake #49 No Use of Video in Your Marketing Efforts Mistake #50 You’re Afraid to Give Books Away
Conclusion Resources Bibliography About the Authors
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